How to book meetings with engineering leaders & CTOs via LinkedIn Outbound

What was covered:

Tactical playbooks used by our customers that have been successful in booking meetings via LinkedIn.
Common mistakes DevTool teams make in LinkedIn outreach
How to set up your LinkedIn profile for outreach success
How to build dynamic target account lists
How to identify in-market accounts using developer activity signals
Messaging strategies that get replies from engineering leaders & CTOs
LinkedIn automation tools and multi-channel outreach tactics
How Reo.Dev runs its own outbound on LinkedIn to generate meetings

Relevant for: Sales reps, SDRs, DevRel, and marketing teams at developer-focused companies.

Your LinkedIn profile is your first impression
Move beyond “SDR at {Company}” titles. Craft a value-driven headline that speaks to outcomes for engineering leaders. This increases connection acceptance and sets the tone for credibility.
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Target the right accounts—not random ones
Use a 2-tier account system:

ICP Universe (your broad TAM)
In-market Accounts (identified via developer activity + signals)
Dynamic lists ensure sales teams always know who is ready now.

Smart account research beats mass research
Instead of treating every account the same, focus on patterns. Personalize based on industry, company size, and dev-specific use cases. Cohort-driven insights drive higher engagement.
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Find and connect with true economic buyers
Don’t just connect with developers—multi-thread.

Sales → top-down
Marketing & DevRel → bottom-up
Prioritize budget owners, refine connection requests, and measure only metrics that matter.

Messaging is won in the follow-ups
The first message gets attention, but conversions happen in the follow-up sequence. Combine value-led content strategies to move the deal forward.
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Automations scale, but intent wins
LinkedIn automation tools help, but only when paired with intent signals. Automation without signal-based targeting risks spamming the wrong people.

Speaker Spotlight

Angad Singh

Founding Product Marketer at Reo.Dev

Angad is the founding Product Marketer at Reo.Dev and the architect behind its growing library of GTM Playbooks—actionable strategies designed to help DevTool companies turn developer signals into pipeline. With a background across demand gen, content, and product marketing in traditional B2B SaaS, Angad now spends his time deep in the trenches of developer GTM and identifying what truly moves the needle for DevTool teams that win big. At Reo.Dev, he’s made it his mission to translate this intelligence into repeatable, scalable playbook for the broader GTM community navigating the unique challenges of Dev-first growth.

Aditya Ramakrishnan

Product Marketing Lead at Reo.Dev

Aditya leads Product Marketing at reo.dev, and works closely with our customers and power users to breathe life into Developer GTM as a practice. He's been a marketer for 12+ years, with multiple stints in developer GTM. Most recently he was VP Marketing at imagekit.io - $5M ARR API devtool, and prior to that led product marketing for Stripe in India, Australia and New Zealand. He has deep experience launching APIs, building full-funnel motion, and driving demand for technical products. From Series A startups to global platforms, Aditya brings a rare blend of storytelling and systems thinking to every stage of the developer marketing journey.