Monetizing Open Source: Apollo GraphQL Playbooks

In this webinar, we spoke to Peggy Rayziz, ex-Senior Director at Apollo GraphQL and a Developer Marketing leader. Peggy shares key insights and playbooks that transformed Apollo GraphQL from an open-source project into a thriving enterprise.

Why developer-first GTM needs a different approach than traditional SaaS
The role of DevRel in shaping product, marketing, and revenue
Lessons from Peggy’s experience scaling Apollo GraphQL
How to build feedback loops between sales, product, and developer communities
Mistakes most DevTool startups make—and how to avoid them

Speaker Spotlight

Peggy Rayzis

Ex-Apollo GraphQL

Peggy Rayzis is a developer marketing leader and community builder who has made a significant impact in the devtool industry. She played a pivotal role in transforming Apollo GraphQL from a modest open-source project into a thriving enterprise business, capable of handling over 5 trillion customer requests. As the architect of Apollo GraphQL’s developer growth engine, Peggy's strategic insights and leadership were instrumental in the company's success. Currently, Peggy is the Founder of Scale.dev, where she leverages her extensive experience to advise startups on scaling their open-source and PLG strategies into robust, enterprise-level operations.

Piyush Agarwal

CRO at Reo.Dev

Piyush is the Co-founder and Chief Revenue Officer at Reo.Dev, where he leads go-to-market strategy & sales. Over the past two years, he has worked closely with 100+ DevTool companies—advising GTM teams on how to turn developer activity into pipeline gold using Reo.Dev. A second-time founder with more than a decade of experience across consulting, edtech, and fintech, Piyush brings a rare blend of strategic depth and startup execution. Before Reo.Dev, he built Scholr, an edtech platform that scaled to over 1.5 million students before being acquired by BYJU'S. Whether it’s product-led growth or founder-led selling, Piyush has been in the trenches and knows what it takes to scale DevTool GTM motions that actually convert.