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Dev Funnel

SaaS needs TOFU, MOFU, BOFU. Dev GTM needs Reo.Dev’s Dev Funnel

Reo.Dev’s AI-powered Dev Funnel tracks real developer activity to show exactly where accounts are in their buying journey and those which are ripe for sales opportunities.

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Loved by 100+ DevTool companies
Dev-Specific Funnel Stages

Your dev journey, mapped for you

Track exactly where developers are in their buying journey and engage at the right time. We categorize the developer account journey into distinct buying stages:

  • Exploring: Developers are discovering your product
  • Evaluating: Developers are assessing your product
  • Building: POCs are being created to test use cases
  • Deployed: The product is actively in use
Dev Funnel table showing company names, funnel stages like Early Evaluation, and engagement metrics such as Docs Reviewed and Developer Count.
Proprietary AI Model

AI that knows when devs are buying

Our AI analyzes billions of data points to identify key developer activities at each stage of the buying journey, revealing transition triggers and engagement patterns.

Visual representation of AI-powered Dev Funnel with four stages—Exploring Product, Early Evaluation, Building POC, and Deploying Code—mapped to intent labels like Warm, Hot, and Ready to Buy.
Funnel Segmentation

Segment smarter, sell faster

Create targeted segments based on developer buying stages to refine your focus on preferred accounts/buyers, enhancing targeted strategies.

UI screenshot of Reo.Dev's segment builder filtering users based on Dev Funnel stages like Building and Deployed.

Loved by Devtools. Proven by Results.

Read what GTM leaders have to say after using Reo.Dev in their stack.
Reo.Dev Drove 40% of Pipeline and we booked 20% more meetings

We switched to Reo.Dev from Common Room because we needed more than just community engagement- we needed real usage signals. With Reo, we’ve booked 20% more meetings and 40% of our pipeline since March now comes from accounts it helped us identify.

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Orlando Nieves
RevOps Lead - Unstructured.io
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Reo.Dev delivers precision, speed, and unmatched support.

Reo.Dev is the most developer-centric intent signaling tool I've seen—powerful, precise, and aligned with how we want to reach our ICP. Combined with the fastest, most thoughtful support we've ever experienced, it's been a game-changer for our team.

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Francie Kastl
Head of Global Sales Development, Ververica
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Reo.Dev turns high-signal intent into instant GTM action

The product is thoughtfully built - clean UX, intuitive APIs, and seamless integration. We use Reo to identify high-signal accounts and push them into Zapier for instant follow-up. It has transformed how our GTM team operates.

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Damian Sieczkowski
Head of Revenue - authzed
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Fluree achieves 30% MoM increase in signups with Reo.Dev
Accelerated self-serve motion. Achieved 30% MoM increase in signups

“We now know who's looking at our documentation or who's reviewing our Github. That's a much easier and frictionless path to building pipeline versus your traditional approach on outbound.”

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Kevin Doubleday
Communications Director
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In the first week of full deployment, Reo.dev generated 3 meetings.

“With actionable insights, we can identify and engage prospects at the precise moment they show interest”

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Mahesh Babu
Head of Marketing
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Reo.Dev turned hidden demand into pipeline

Intent data from Reo.Dev helped us identify 3X new opportunities in the last 6 months alone - accounts we would’ve otherwise missed. It’s now core to how we identify and prioritize in-market buyers.

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Abhishek Nayak
CEO - Appsmith
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Unleash uses Reo.Dev to track developer intent signals and overachieve sales quotas
We've had consecutive months of over achievement on our pipeline goals

"My SDR emailed two Reo.Dev-identified leads, secured instant responses, and booked a meeting, creating an Enterprise upgrade opportunity."

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Michael Ferranti
VP, Marketing
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We’re booking 20% more meetings per month with Reo.Dev

Reo.Dev gave us unmatched visibility into developer activity - and that’s directly translated into 20% more meetings per month. It’s now a core part of our GTM stack.

It’s helped us focus only on high-signal accounts and cut out the noise.

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Rian Dillon
Product Advocate Lead - Saleor
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From Blind Outreach to Laser-Focused SDRs - Powered by Reo.Dev

One of the things Reo.Dev is doing for us is helping triangulate prospects - understanding who's on our website and how they engage. Without Reo.Dev, we’d still be blind to who’s using our product and also our competitor’s. It’s becoming more and more integrated into our SDR process

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Andrew Twigg
Sales Director, Chronicle Software
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Reo.Dev showed accounts that we didn’t even know were actively engaged with us!

Reo.Dev gave us visibility into developer behaviors – GitHub stars, docs usage, trial patterns – that helped us uncover high-potential accounts flying under the radar.At an aggregate level, ReoDev helped us analyze account activities and trends so we could engage them with the right message, at the right time.

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Tae Sung Park
RevOps Consultant @Ory.sh
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One of the best intent tools for developer-first companies.

Reo.Dev’s data quality is top-notch. The segmentation tools make it easy to slice through signals and prioritize outreach. I used GitHub intent to validate interest in Kubernetes tools and landed a 22% response rate - 5 demos booked!

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Tim Grassin
CEO, Kubegrade
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Memgraph sees 2X increase in meetings booked with Reo.Dev
2X increase in meetings booked with Reo.Dev

“Reo.Dev provides excellent insights into who is sales-ready. We're able to personalize messages and reach companies at the right time, especially when they start exploring our enterprise features.”

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Dr Axel Goransson
Sales Intelligence Analyst
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Reo.Dev provides incredible insights we can’t get anywhere else.

We haven’t seen anything else that delivers a similar set of data points - it’s changed the way we target potential customers. And their customer success team sets a new standard - we’ve learned from how they engage with us to improve our approach.

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Russ Whitman
CEO, Nodesource
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We migrated from Koala to Reo.Dev few months back. Reo provides all Koala signals plus a ton of DevTool centric signals — Docker pulls, npm/pip installs, OSS telemetry, GitHub interactions, Tech stack, & many more.

Reo is a solid product for Developer Focused companies and the team is highly collaborative! I recommend Reo.Dev to any DevTool company looking to build a rock solid GTM motion.

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Kaustav Mitra
Co-founder @paradime.io
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Reo.Dev Helps Us Turn Community Engagement Into Strategic Action

We’ve always focused on engaging the global NATS.io community with technical content and support - but it used to be mostly reactive, triggered by questions on Slack or email. Reo.Dev has completely flipped that. It’s now integrated across all our ecosystem touchpoints and gives us proactive, actionable insights into how NATS is being adopted - by geography, by customer, and by use case.

And the team has been great (special shoutout to Sharanya!) - fast, collaborative, and always on top of feature requests or questions.

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Steve Dischinger
VP Sales and Business Development, Synadia
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Uncover your developer buying journey to boost sales funnel
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