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Dev Funnel

SaaS needs TOFU, MOFU, BOFU. Dev GTM needs Reo.Dev’s Dev Funnel

Reo.Dev’s AI-powered Dev Funnel tracks real developer activity to show exactly where accounts are in their buying journey and those which are ripe for sales opportunities.

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Loved by 100+ DevTool companies
Dev-Specific Funnel Stages

Your dev journey, mapped for you

Track exactly where developers are in their buying journey and engage at the right time. We categorize the developer account journey into distinct buying stages:

  • Exploring: Developers are discovering your product
  • Evaluating: Developers are assessing your product
  • Building: POCs are being created to test use cases
  • Deployed: The product is actively in use
Dev Funnel table showing company names, funnel stages like Early Evaluation, and engagement metrics such as Docs Reviewed and Developer Count.
Proprietary AI Model

AI that knows when devs are buying

Our AI analyzes billions of data points to identify key developer activities at each stage of the buying journey, revealing transition triggers and engagement patterns.

Visual representation of AI-powered Dev Funnel with four stages—Exploring Product, Early Evaluation, Building POC, and Deploying Code—mapped to intent labels like Warm, Hot, and Ready to Buy.
Funnel Segmentation

Segment smarter, sell faster

Create targeted segments based on developer buying stages to refine your focus on preferred accounts/buyers, enhancing targeted strategies.

UI screenshot of Reo.Dev's segment builder filtering users based on Dev Funnel stages like Building and Deployed.

Customers Wall of Love

Why We Replaced Common Room: Reo.Dev Drove 40% of Pipeline

We switched to Reo.Dev from Common Room because we needed more than just community engagement- we needed real usage signals. With Reo, we’ve booked 20% more meetings and 40% of our pipeline since March now comes from accounts it helped us identify.

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Orlando Nieves
RevOps Lead - Unstructured.io
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Reo.Dev turned hidden demand into pipeline

Intent data from Reo.Dev helped us identify 3X new opportunities in the last 6 months alone - accounts we would’ve otherwise missed. It’s now core to how we identify and prioritize in-market buyers.

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Abhishek Nayak
CEO - Appsmith
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Unleash uses Reo.Dev to track developer intent signals and overachieve sales quotas
We've had consecutive months of over achievement on our pipeline goals

"My SDR emailed two Reo.Dev-identified leads, secured instant responses, and booked a meeting, creating an Enterprise upgrade opportunity."

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Michael Ferranti
VP, Marketing
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Fluree achieves 30% MoM increase in signups with Reo.Dev
Accelerated self-serve motion. Achieved 30% MoM increase in signups

“We now know who's looking at our documentation or who's reviewing our Github. That's a much easier and frictionless path to building pipeline versus your traditional approach on outbound.”

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Kevin Doubleday
Communications Director
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Reo.Dev delivers precision, speed, and unmatched support.

Reo.Dev is the most developer-centric intent signaling tool I've seen—powerful, precise, and aligned with how we want to reach our ICP. Combined with the fastest, most thoughtful support we've ever experienced, it's been a game-changer for our team.

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Francie Kastl
Head of Global Sales Development, Ververica
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Memgraph sees 2X increase in meetings booked with Reo.Dev
2X increase in meetings booked with Reo.Dev

“Reo.Dev provides excellent insights into who is sales-ready. We're able to personalize messages and reach companies at the right time, especially when they start exploring our enterprise features.”

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Dr Axel Goransson
Sales Intelligence Analyst
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Uncover your developer buying journey to boost sales funnel
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