About Memgraph
Memgraph is a high-performance, source-available graph database designed for real-time use cases across generative AI, fraud detection, and logistics. Developers begin with Memgraph Community Edition and scale into the enterprise-grade version for features like security, multi-tenancy, and high availability.
The Challenge
As a developer-first company, Memgraph’s GTM motion was always highly personal—focused on one-to-one relationships via Discord or community calls. But scaling that approach meant one thing: they needed better visibility into developer behavior, without losing the context and nuance that made their outreach effective.Traditional tools only scratched the surface—tracking downloads or sign-ups—but failed to surface real behavioral signals like product hurdles, technical fit, or usage intensity.
How Reo.Dev Helped
With Reo.Dev, Memgraph was able to:
- Track Deep Developer Engagement
From GitHub activity to CLI command usage and documentation friction points, Reo.Dev surfaced the full picture of developer behavior.
- Identify High-Fit Accounts Instantly
By combining firmographic filters with behavioral signals, Memgraph automatically surfaced ICP-fit companies actively exploring use cases relevant to Memgraph’s product.
- Segment and Prioritize at Scale
Instead of checking companies one by one, Reo.Dev helped them build high-signal segments with hundreds of relevant accounts—ready for timely marketing and sales outreach.
- Increase Sales Efficiency
The insights were plugged directly into outreach workflows and used to power community campaigns and sales motion triggers. Reo.Dev even surfaced when developers were stuck or exploring enterprise features—enabling personalized interventions at just the right time.The Impact
- 2x increase in sales calls after implementing Reo.Dev
- Faster outreach cycles with more targeted messaging
“Reo.Dev gives us incredible insight into what developers are actually doing. We know who’s sales-ready, who needs help, and when to reach out—without losing the personal touch.”
— Axel Goransson, Sales Intelligence Analyst, Memgraph
