# Reo.Dev - Developer-Focused Sales & Marketing Platform

## About
Reo.dev is a developer Marketing and GTM Revenue Intelligence Platform. Reo.dev provides developer intent signals across GitHub, dcoumentation, package managers, code interactions, website and product page interactions, and forum conversations. Reo.dev provides AI powered aggregation of thousands of developers activity signals into a coherent account-level narrative to enable GTM teams to identify high-fit accounts and outreach with timing and context.

## Key Features
- Developer-Intent Signals: Reo.Dev’s AI turns GitHub activity, docs engagement, product actions, website visits and more into revenue signals for developer marketing and GTM teams
- Sign-Up Deanonymization: Identify valuable developers behind anonymous sign-ups. GitHub and documentation activity. Prioritize GTM with the right developers at the right companies 
- Account Intel: Find accounts evaluating your product and prioritize outreach using AI-powered developer intent signals for faster conversion
- Buyer Prediction: Identify key buyers and practitioners within each target account using title and domain context to boost conversion rates.
- List Enrichment: Upload lists of GitHub IDs or email IDs to Reo.dev and enrich with complete developer profiles and firmographic data.
- Developer Audience Building: Create high-fit developer audiences by role, skill, and seniority—then enrich with real-time intent signals for sharper targeting.
- Technographics: Filter companies and build lists by tech stack and developer skills to run personalized outbound and ad campaigns that resonate
- Segments: Build hyper-targeted segments using 50+ filters across firmographics and developer behavior for smarter GTM campaigns.
- Developer Funnel: Visualize each account’s buyer journey to separate researchers from sales-ready leads and engage at the perfect moment.
- List Prioritization: Focus on high-intent accounts by enriching existing lists with developer signals—so your team spends time on what really matters
- Campaign Management: Automate campaigns, accelerate outreach, track performance with reo.dev’s integrations with Apollo, salesloft, outreach.io and more.
- Developer Community Listening: Monitor dev conversations across forums and Slack communities to uncover trends, sharpen messaging, and create campaigns
- Job Changes Tracking: Accelerate active opportunities and open new leads by tracking champions who shift jobs and can open doors for your developer GTM activities

## Use Cases
- Developer tool companies seeking qualified leads
- Developer tool companies seeking to build qualified pipeline based on real developer activity 
- B2B SaaS platforms targeting engineering teams
- Open source projects monetizing through enterprise sales
- Aggregating product usage into accounts and then identifying those who are ready to buy.
- Track developer evaluation at the though the course of a sales conversation
- Aggregate developer activity and reveal accounts who are testing your product before they start talking to sales
- Build a rich developer tool Account Based Marketing program based on actual developer usage of your product.  
- Support developer PLG products with well-timed and contextual sales outreach. 
- Convert open source interest into enterprise sales by identifying accounts using open source projects across distributed developer teams.  

## Personas
- Sales Development: Automated prospecting for developer-focused sales teams
- Marketing: Developer-specific campaign targeting and attribution
- RevOps: Pipeline optimization for technical product sales


## Contact
- Website: https://reo.dev
- Email: contact@reo.dev
- Book Demo: https://reo.dev/book-a-demo

## Integrations
- Apollo.io
- Brew
- Cargo
- Cchocolatey
- Cloudsmith
- Composer
- Conda
- Curl
- dev.to
- Discord
- Docker
- Docusaurus
- Gem
- GitHub
- Gitbook
- Gmail
- Go
- Gradle
- HackerNews
- Helm
- Hubspot
- JFrog
- JS
- Kubectl
- LinkedIn
- Maven
- Mintlify
- NPM
- Outreach.io
- PIP
- Pipedrive
- Podman
- Product Hunt
- RB2B
- ReadTheDocs
- Readme
- Reddit
- Redocly
- Salesforce
- salesloft
- Slack
- Stack Exchange
- Stoplight
- Zapier
- Webhooks
- Yarn
- Yum
- Zoho

## Customer Case Studies
- [Fluree Customer Story](https://reo.dev/customer-stories/fluree): Show how Fluree accelerated developer sign-ups and marketing efficiency using Reo.Dev's developer activity insights.
- [Chronicle Software Success](https://reo.dev/customer-stories/chronicle): Showcase how Chronicle Software uses Reo.Dev to identify high-intent open source users for targeted sales outreach.
- [Aporia Customer Story](https://reo.dev/customer-stories/aporia): Showcase how Aporia improved marketing and sales outcomes using Reo.Dev's developer intent data platform.
- [Memgraph Customer Story](https://reo.dev/customer-stories/memgraph): Showcase how Memgraph doubled sales calls using Reo.Dev's developer engagement and sales intelligence.
- [Kubegrade Customer Story](https://reo.dev/customer-stories/kubegrade): Showcase Kubegrade's use of Reo.Dev intent signals to validate market interest and engage Kubernetes developers.
- [Unleash & Reo.Dev Success](https://reo.dev/customer-stories/unleash): Showcase how Unleash uses Reo.Dev to leverage developer intent signals and improve sales performance.
- [Unstructured Customer Story](https://reo.dev/customer-stories/unstructured): Showcase how Reo.Dev's developer intent signals improved outreach, sales meetings, and deal pipeline at Unstructured.io.
- [Saleor Customer Story](https://reo.dev/customer-stories/saleor): Showcase how Saleor increased developer engagement and sales efficiency using Reo.Dev's developer intent signals.
- [Kodem Security Case Study](https://reo.dev/customer-stories/kodem-security-generates-3-meetings-in-the-first-week): Showcases Kodem Security's success using Reo.Dev to identify leads and generate sales meetings effectively.

## Developer Marketing and GTM Resources
- [Reo.Dev Playbooks Hub](https://reo.dev/playbooks): Provide collections of playbooks to help DevTools GTM teams drive pipeline growth and increase revenue.
- [DevTools Ad Examples](https://reo.dev/devtools-ad-examples): Showcase over 250 successful DevTools ads for marketing inspiration and campaign ideas.
- [DevGTM Research Reports](https://reo.dev/reports): Provide developer-focused GTM research reports and guides to enhance sales and marketing strategies.
- [Reo.Dev Tags Handbook](https://reo.dev/tags-handbook): Provide a downloadable handbook to help DevTools GTM teams tag and segment developers for better prospecting.

# Programmatic Technology Pages (35,000+)
https://www.reo.dev/technology/*

- Our database covers 35,000+ technologies, sourced from job postings and enriched with data from public GitHub repositories. Search below to explore available technologies, or contact us if you cant find the one youre looking for.

# Technology Category Pages (430+)
https://www.reo.dev/technology-categories/*

- Browse technologies by 430+ categories, then uncover adoption trends across companies — including the engineering leaders and key developer contacts driving those engagements.

# Reo.Dev Documentation

## Getting Started
- [Getting Started](https://docs.reo.dev/getting-started): Introduction to Reo.Dev and step-by-step guides for the first few actions to help you get started quickly and effectively with the platform.
- [Introduction to Reo.Dev](https://docs.reo.dev/getting-started/introduction-to-reo-dev): Overview of the Reo.Dev platform, its core features, and how it helps companies identify and convert developer prospects.

### For Users
- [Step 1: Find active accounts to target](https://docs.reo.dev/getting-started/for-users/step-1-find-active-accounts-to-target): Learn how to identify and discover active developer accounts that match your ideal customer profile.
- [Step 2: Track developer activity on your target accounts](https://docs.reo.dev/getting-started/for-users/step-2-track-developer-activity-on-your-target-accounts): Set up monitoring to track developer engagement and activity signals across your target accounts.
- [Step 3: Identify developers engaging with your product](https://docs.reo.dev/getting-started/for-users/step-3-identify-developers-engaging-with-your-product): Discover which developers are actively engaging with your product, documentation, or content.
- [Step 4: Build custom segments that are most likely to convert](https://docs.reo.dev/getting-started/for-users/step-4-build-custom-segments-that-are-most-likely-to-convert): Create targeted segments based on developer behavior, technology stack, and engagement patterns.
- [Step 5: Use filters to spot high-intent leads](https://docs.reo.dev/getting-started/for-users/step-5-use-filters-to-spot-high-intent-leads): Apply advanced filters to identify developers and accounts showing the highest purchase intent signals.

### For Admins
- [Step 1: Identify active accounts to target](https://docs.reo.dev/getting-started/for-admins/step-1-identify-active-accounts-to-target): Admin guide for setting up account targeting and defining your ideal customer profile criteria.
- [Step 2: Track developer activity on your target accounts](https://docs.reo.dev/getting-started/for-admins/step-2-track-developer-activity-on-your-target-accounts): Configure comprehensive tracking systems to monitor developer activity across multiple touchpoints.
- [Step 3: Find developers engaging with your product](https://docs.reo.dev/getting-started/for-admins/step-3-find-developers-engaging-with-your-product): Set up product usage tracking and engagement monitoring for developer users.
- [Step 4: Create custom segments that are most likely to convert](https://docs.reo.dev/getting-started/for-admins/step-4-create-custom-segments-that-are-most-likely-to-convert): Build and manage custom segments using advanced criteria and machine learning insights.
- [Step 5: Integrating data sources with Reo.Dev](https://docs.reo.dev/getting-started/for-admins/step-5-integrating-data-sources-with-reo-dev): Connect and configure multiple data sources to enrich your developer intelligence.
- [Step 6: Integrate Slack and set up notifications](https://docs.reo.dev/getting-started/for-admins/step-6-integrate-slack-and-set-up-notifications): Configure Slack integration and automated notifications for real-time developer activity alerts.
- [Step 7: Add Customer Fit Criteria](https://docs.reo.dev/getting-started/for-admins/step-7-add-customer-fit-criteria): Define and implement customer fit criteria to improve lead qualification and scoring.

## Accounts

- [Account Lifecycle Stage](https://docs.reo.dev/accounts/account-lifecycle-stage): Understand and manage different stages of the account lifecycle from prospect to customer.
- [Custom CRM Stages](https://docs.reo.dev/accounts/custom-crm-stages): Configure custom CRM stages that align with your sales process and developer customer journey.
- [Developer Funnel Stages](https://docs.reo.dev/accounts/developer-funnel-stages): Track accounts through developer-specific funnel stages from awareness to adoption.
- [Account Activity Score](https://docs.reo.dev/accounts/account-activity-score): Learn how account activity scores are calculated and how to use them for prioritization.

## Integrations

### Automation
- [Reo.Dev Zapier Integration Guide](https://docs.reo.dev/integrations/automation/zapier): Connect Reo.Dev with 5000+ apps using Zapier to automate workflows and data synchronization.
- [Webhooks](https://docs.reo.dev/integrations/automation/webhooks): Set up webhooks to receive real-time notifications and trigger automated actions based on developer activity.

### Documentation Platforms
- [Developer Docs](https://docs.reo.dev/integrations/documentation/developer-docs): Track developer engagement and usage patterns across your technical documentation.
- [Docusaurus](https://docs.reo.dev/integrations/documentation/docusaurus): Integrate tracking and analytics for Docusaurus-powered documentation sites.
- [GitBook](https://docs.reo.dev/integrations/documentation/gitbook): Monitor developer engagement and content consumption on GitBook documentation platforms.

### CRM
- [HubSpot](https://docs.reo.dev/integrations/crm/hubspot): Sync developer intelligence data with HubSpot CRM for enhanced lead scoring and sales workflows.
- [Salesforce](https://docs.reo.dev/integrations/crm/salesforce): Integrate with Salesforce to enrich lead and account records with developer behavior data.
- [Pipedrive](https://docs.reo.dev/integrations/crm/pipedrive): Connect Pipedrive CRM to automatically update deals and contacts with developer intent signals.
- [Zoho](https://docs.reo.dev/integrations/crm/zoho): Synchronize developer prospect data and activity insights with Zoho CRM systems.
- [Freshworks](https://docs.reo.dev/integrations/crm/freshworks): Integrate Freshworks CRM to enhance lead qualification with developer intelligence data.
- [Leadsquared](https://docs.reo.dev/integrations/crm/leadsquared): Connect Leadsquared CRM for automated lead scoring and developer behavior tracking.

### Tracking & Analytics
- [Tracking Beacon](https://docs.reo.dev/integrations/tracking/tracking-beacon): Implement tracking beacons to monitor developer activity across websites and applications.
- [Install JavaScript for Documentation](https://docs.reo.dev/integrations/tracking/install-javascript-for-documentation): Step-by-step guide to install JavaScript tracking on documentation sites.
- [Install JavaScript for Product](https://docs.reo.dev/integrations/tracking/install-javascript-for-product): Implement product usage tracking to monitor developer engagement within your application.
- [Install JavaScript in Website](https://docs.reo.dev/integrations/tracking/install-javascript-in-website): Add tracking scripts to your marketing website to capture developer visitor behavior.
- [Install JavaScript in Local Product](https://docs.reo.dev/integrations/tracking/install-javascript-in-local-product): Configure tracking for locally deployed or on-premise product installations.
- [Track Code Interactions](https://docs.reo.dev/integrations/tracking/track-code-interactions): Monitor specific code interactions and developer engagement with your technical content.
- [Install JavaScript for Documentation through Google Tag Manager](https://docs.reo.dev/integrations/tracking/install-javascript-for-documentation-through-google-tag-manager): Deploy documentation tracking using Google Tag Manager for easier management.
- [Reo.Dev JavaScript Cookies and Consent Guide](https://docs.reo.dev/integrations/tracking/javascript-cookies-and-consent-guide): Understand cookie usage and implement consent management for GDPR compliance.

### Product Usage
- [Product Usage API Overview](https://docs.reo.dev/integrations/product-usage/overview): Overview of the Product Usage API for tracking developer behavior within your application.
- [How to Configure Product Usage Metrics in Settings](https://docs.reo.dev/integrations/product-usage/configure-metrics): Set up and configure custom product usage metrics to track developer engagement.
- [Telemetry Data](https://docs.reo.dev/integrations/product-usage/telemetry-data): Understand what telemetry data is collected and how it's used for developer intelligence.
- [Product API](https://docs.reo.dev/integrations/product-usage/product-api): Technical details for implementing product usage tracking through API endpoints.
- [Examples of Product Usage Metrics](https://docs.reo.dev/integrations/product-usage/examples): Real-world examples of effective product usage metrics for developer tools and platforms.
- [Data Collected for Product Usage](https://docs.reo.dev/integrations/product-usage/data-collected): Comprehensive list of data points collected through product usage tracking.

### Communities
- [Open Communities](https://docs.reo.dev/integrations/communities/open-communities): Monitor developer engagement in open source communities, forums, and public repositories.
- [Owned Communities](https://docs.reo.dev/integrations/communities/owned-communities): Track developer activity in your own community platforms, forums, and support channels.
- [Slack](https://docs.reo.dev/integrations/communities/slack): Integrate with Slack to monitor developer discussions and engagement in community channels.
- [LinkedIn Company Page](https://docs.reo.dev/integrations/communities/linkedin-company-page): Track developer engagement with your company's LinkedIn content and posts.

### Sales & Outreach
- [Email](https://docs.reo.dev/integrations/sales/email): Configure email tracking and engagement monitoring for developer outreach campaigns.
- [Apollo.io](https://docs.reo.dev/integrations/sales/apollo): Integrate with Apollo.io to enrich prospect data and enhance developer outreach workflows.
- [How to Integrate and Use Outreach.io with Reo.Dev](https://docs.reo.dev/integrations/sales/outreach): Complete guide for integrating Outreach.io with Reo.Dev for developer-focused sales sequences.
- [How to Integrate and Use Salesloft with Reo.Dev](https://docs.reo.dev/integrations/sales/salesloft): Set up Salesloft integration to enhance cadences with developer intelligence and intent data.


# Reo.Dev API Documentation


## API Overview
- [API Documentation](https://developers.reo.dev/): Complete API reference for accessing Reo.Dev's developer intelligence data, including account information, developer profiles, and activity tracking.
- [Authentication](https://developers.reo.dev/#section/Authentication): Learn how to authenticate API requests using API keys and secure access to Reo.Dev endpoints.
- [OpenAPI Specification](https://developers.reo.dev/): Download the complete OpenAPI specification for automated integration and SDK generation.

## Segments API
- [Get All Segments](https://developers.reo.dev/#operation/get-all-segments): Retrieve a paginated list of all segments (account, developer, or buyer segments) with their names, IDs, types, and descriptions.
- [Get Accounts in Segment](https://developers.reo.dev/#operation/get-accounts-in-segment): Fetch all accounts within a specific account segment, including company details, developer activity levels, and customer fit scores.
- [Get Developers in Segment](https://developers.reo.dev/#operation/get-developers-in-segment): Access developer profiles within a developer segment, including names, emails, activity dates, and assigned tags.
- [Get Buyers in Segment](https://developers.reo.dev/#operation/get-buyers-in-segment): Retrieve buyer profiles from buyer segments with contact information, activity history, and purchase intent indicators.

## Accounts API
- [Get Account Activities](https://developers.reo.dev/#operation/get-account-activities): Access detailed activity logs for a specific account, including developer actions, engagement sources, and behavioral data.
- [Get Account Developers](https://developers.reo.dev/#operation/get-account-developers): Fetch all developers associated with a specific account, including their profiles, activity levels, and engagement timeline.

## Developers API
- [Get Developer Activities](https://developers.reo.dev/#operation/get-developer-activities): Retrieve comprehensive activity history for individual developers, including code interactions, engagement events, and behavioral patterns.

## Lists API
- [Create List](https://developers.reo.dev/#operation/create-list): Create new custom lists for organizing accounts or developers with configurable field mappings and data structure definitions.
- [Get All Lists](https://developers.reo.dev/#operation/get-all-lists): Retrieve all custom lists created by your organization, including list metadata, types, and configuration details.
- [Add Data to List](https://developers.reo.dev/#operation/add-data-to-list): Add accounts or developers to existing lists with bulk upload support (up to 1000 entities per request) and custom field mapping.

## Audiences API
- [Get All Audiences](https://developers.reo.dev/#operation/get-all-audiences): Access all configured audiences with filtering criteria, count metrics, credit consumption, and sync status information.
- [Get Audience Members](https://developers.reo.dev/#operation/get-audience-members): Retrieve paginated member lists from specific audiences, including contact details, CRM sync status, and profile verification data.

## API Features
### Authentication
- **API Key Authentication**: Secure access using unique API keys passed in the `x-api-key` header for all requests.
- **Per-Client Keys**: Each integration receives a unique API key for isolated access and usage tracking.
### Data Access
- **Account Intelligence**: Access company profiles, developer activity levels, customer fit scores, and engagement metrics.
- **Developer Profiles**: Retrieve individual developer information, activity history, and behavioral insights.
- **Activity Tracking**: Monitor real-time developer actions across documentation, products, and community platforms.
- **Segmentation**: Access pre-built and custom segments for targeted outreach and analysis.
### Response Format
- **Consistent JSON**: All endpoints return structured JSON responses with standardized data formats.
- **Pagination Support**: Large datasets are paginated with page numbers, total pages, and next page indicators.
- **Request Tracking**: Every response includes a unique `request_id` for debugging and support purposes.
### Rate Limits & Usage
- **Bulk Operations**: Support for bulk data operations with up to 1000 entities per request for list management.
- **Credit System**: Audience generation and data enrichment operations consume credits based on usage.
- **Real-time Data**: Access to live developer activity data and up-to-date profile information.

## Integration Patterns
### CRM Integration
- **Account Enrichment**: Enhance CRM records with developer activity scores, technology stack data, and engagement metrics.
- **Lead Scoring**: Integrate buyer prediction scores and developer intent signals into existing lead qualification workflows.
- **Activity Sync**: Automatically sync developer activities and engagement events to CRM platforms.
### Marketing Automation
- **Audience Building**: Create targeted marketing lists based on developer behavior, technology usage, and engagement levels.
- **Campaign Targeting**: Use segment data to build highly targeted campaigns for developer audiences.
- **Attribution**: Track developer journey from initial engagement through conversion using activity data.
### Sales Enablement
- **Prospect Research**: Access comprehensive developer profiles and company intelligence for sales preparation.
- **Intent Monitoring**: Real-time alerts on high-intent developer activities and engagement spikes.
- **Account Planning**: Use account-level developer activity and team composition data for strategic planning.