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DevGTM Academy

Master DevTools Sales: The Ultimate Guide for SDRs

Crack the code to selling DevTools - with playbooks built for how developers really buy.

15

15 Lessons

4

Interactive Quizzes

5

Hours of Learning
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What will you get?

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Industry Insights

Gain a deep understanding of how developers evaluate tools - and what that means for your outreach strategy.

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Proven Playbooks

Get real-world GTM strategies, outreach templates, and intent signal guides used by top-performing DevTool teams.

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Field-Tested Lessons

Learn from GTM leaders who’ve scaled DevTool companies - with field-tested advice you can apply from Day 1

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Verified Credibility

Earn a certificate upon completion - a signal that you understand the DevTool GTM landscape and know how to engage developer buyers.

Built with the best in DevTools GTM

This isn’t theory. DevGTM Academy is created in collaboration with veteran GTM leaders from the most successful DevTool companies - so every lesson reflects what actually works in the field.

Adam Frankl linkedin

Adam Frankl

Startup Advisor, Published Author Ex-Jfrog, Neo4j, Sourcegraph
Sanjeev Sisodiya Linkedin

Sanjeev Sisodiya

Ex-VP Sales at Postman Currently running Sisodiya Ventures
Utpal Bhatt Linkedin

Utpal Bhatt

CMO, Tigera, Ex-VP Global Marketing, Neo4
Aron Schuhmann Linkedin

Aron Schuhmann

Marketing Lead, QC Growth Ex-Head of Growth Marketing, Unstructured
Luke Bivens Linkedin

Luke Bivens

Founder, QC Growth Advisor to Multiple DevTools
Damian S. Linkedin

Damian S.

Ex-CRO, Authzed Ex-Senior AE, Equinix

What's inside this course?

Fundamentals of DevTool GTM

58 Min
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6 Lessons
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Learn the secrets of how developers really buy - and how to meet them at the right moment. From spotting intent signals to nailing LinkedIn and email outreach, this course arms you with playbooks that turn curiosity into conversations, and conversations into revenue.

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What makes DevTool GTM unique?
20.20
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Different types of DevTool GTM motions
15.32
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Types of DevTool buying journeys
8.10

DevTool GTM - Tech Stack, Intent Signals, Lead and ICP Scoring

58 Min
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6 Lessons
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DevTool GTM Process and Tech Stack
20.20
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DevTools Intent Signal Guide and Lead Scoring
15.32
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ICP Scoring for DevTools
8.10

DevTool GTM - SDR Program Setup

58 Min
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6 Lessons
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SDR Territory Definition
20.20
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SDR KPIs for DevTool GTM Motions
15.32
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7 Traits of a Successful DevTool SDR
8.10

SDR Outreach - Playbooks, Best Practices, Toolkit

58 Min
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6 Lessons
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Playbooks for Linkedin Outreach - Targeting Economic Buyers
20.20
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How to build relationship with CTOs and Engg Leaders at Target Accounts?
15.32
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Playbooks for Email Outreach - Targeting Economic Buyers
8.10

Who is this for?

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SDRs at DevTool Companies

You’re reaching out to developers - but not getting replies. This course will help you understand how developers buy.

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GTM Teams New to DevTools

You’ve worked in SaaS, but DevTool sales feels... different. This course gives you a structured way to ramp up fast, avoid common mistakes, and align your team with how devs really evaluate tools.

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Devtool Founders and First Sales Hires

Wearing multiple hats and figuring out GTM on the fly? These lessons give you clarity, confidence, and ready-to-use frameworks so you don’t waste cycles on the wrong playbook.

Master DevTools Sales Today

Transform from struggling with dev outreach to leading high-quality conversations that convert.