
About Kodem Security
Kodem Security is a next-generation application security platform that helps companies proactively secure their applications with real-time, context-aware insights. Their platform enables organizations to detect, prioritize, and remediate security risks efficiently.
World before Reo.Dev
Before using Reo.Dev, Kodem Security struggled to identify developer activity that indicated interest in their commercial application security tool. They needed better insights into when teams were evaluating security solutions and which developers were engaging with relevant open-source projects.
How Kodem Security used Reo.Dev
Reo.Dev gave Kodem a clear view of developer activity, allowing them to identify the right prospects at the right time. With Reo’s data, they were able to:
- Prioritize seller outreach by focusing on the most engaged leads.
- Meet prospects exactly where they are in their development process.
- Tailor messaging based on activity in competitor or open-source projects.
Reo.Dev became an essential part of Kodem’s sales workflow. The actionable insights helped us engage prospects precisely when they showed interest, making their outreach more strategic and effective" - Mahesh Bahu, Head of Marketing at Kodem Security.
What outcomes has Kodem Security achieved with Reo.Dev?
The impact was immediate. Within the first week of full deployment, Reo.Dev helped us generate three meetings.
That success drove Kodem to expand into full competitive take-out campaigns guided by Reo signals. Reo.Dev’s data is a strong indicator of when teams are ready for Kodem's commercial application security tool.
With actionable insights, we can identify and engage prospects at the precise moment they show interest. As our strategy evolves, we plan to have Reo guide 75% of our SDR outreach.Our investment in Reo.Dev represents a shift toward data-driven pipeline generation. The insights we gain allow us to allocate resources more effectively, engage in meaningful conversations, and ultimately drive better results". Said Mahesh Bahu, Head of Marketing at Kodem Security.