About Saleor
Saleor is a composable, open source e-commerce platform built for developers. Unlike traditional e-commerce solutions like Shopify or BigCommerce that often restrict flexibility, Saleor empowers developers to build highly customizable experiences with modern tooling and open standards.
World before Reo.Dev
Before Reo.Dev, finding real developer usage was a manual, time-consuming process. The team at Saleor had to trawl through GitHub stars and forks, try to build lists by hand, and then cross-check accounts on LinkedIn or Discord, all with siloed data and no real visibility.
They used tools like Apollo, Lusha, and LinkedIn Sales Navigator, but nothing could connect the dots across open source activity in a scalable way. It was hard to tell who was genuinely evaluating the product or using it in production.
“Before Reo.Dev, I was stitching together spreadsheets from GitHub, Discord, and LinkedIn. Now, I log into Reo.Dev and instantly know which accounts are in discovery, POC, or deployment. That changes everything,” said Rian Dillon, Product Advocate Lead, Saleor
How did Saleor use Reo.Dev?
Saleor uses Reo.Dev to track how developers are engaging with their open source GitHub repos, whether they’re just discovering the product, evaluating it, building a proof of concept, or already deployed.
This visibility helps them know exactly who to reach out to and when. If someone is building a POC, they offer help with solution architecture. If someone is already deployed, they talk to leadership about moving to Saleor Cloud to reduce maintenance and save on costs.
Even with a small sales team, they combine Reo.Dev’s insights with tools like Apollo and LinkedIn to run targeted, timely outreach. It’s helped them move away from guessing and focus only on the most active and relevant opportunities.
What outcomes has Saleor achieved with Reo.Dev?
- 20% increase in meetings/month, even with a lean team (1 salesperson, 1 marketer)
- Massive time savings — no more cobbling together data from GitHub, LinkedIn, and Discord
- Improved segmentation, helping prioritize outreach to accounts with high developer activity
- Validated ICP evolution, discovering new and unexpected verticals using Saleor
“We’ve made Reo.Dev a permanent part of our GTM stack. The visibility into our open source usage is unmatched. Reo.Dev is how we turn community traction into pipeline.” said Rian Dillon, Product Advocate Lead, Saleor
“I’ve already recommended Reo.Dev to friends building open source devtools. The support has been incredible, and the value is clear. We plan to be customers for years to come.” said Rian Dillon, Product Advocate Lead, Saleor
