About Bitrise
Bitrise is a mobile-first CI/CD and DevOps platform that helps teams automate, test, and deploy applications. It’s a platform that enables mobile teams to streamline development workflows - from build to deployment.
ICPs & buying roles
- Developers: Mobile developers, iOS engineers
- Engineering leadership: VPs of Engineering, CTOs
- DevOps leaders
GTM Stack
- CRM & Sales: Salesforce
- Marketing Automation: HubSpot
- Data Intelligence (pre-Reo): Clearbit
- Intent Signals: Reo.Dev
GTM Motion Before Reo.Dev
Before Reo.Dev, Bitrise relied on tools like Clearbit to understand website activity and identify potential users. But there were clear gaps:
- Limited visibility into anonymous users
A large portion of signups came from Gmail/public emails, making it hard to know who was actually evaluating the product. - Fragmented understanding of buyer behavior
Website activity existed - but wasn’t connected into a clear picture of what accounts were actually doing. - No clear signal for timing outreach
Even when accounts were identified, there wasn’t enough context to decide when to engage.
With Reo.Dev
Bitrise uses Reo.Dev to build a structured triage around developer activity and intent signals.
1) Surface accounts beyond form fills:
Even without relying on form submissions, the team is able to identify companies actively engaging with their product - bringing visibility into accounts that would have otherwise remained hidden.
2) Build context around account activity
Instead of isolated signals, they now see:
- What pages accounts are visiting
- How frequently they’re engaging
- What type of intent they’re showing
This helps answer: “What is this account actually trying to do?”
3) Weekly triage of high-intent accounts
Rather than automated workflows, Bitrise runs a manual but high-signal review process:
- Filter accounts based on:
- ICP fit
- Activity score
- Deanonymized users
- Use Review Hub to triage accounts
- Analyze ~20 accounts/week in depth
This helps the team focus on the most relevant accounts each week.
4) Use AI summaries to guide decisions
Reo’s AI summaries help the team:
- Quickly understand account intent
- Validate whether outreach makes sense
- Add structured notes for sales
“When you go through 30 accounts, you start losing judgment. The AI prompts help confirm what you’re seeing.” - Jeremy, Head of Demand Generation@Bitrise
5) Push qualified accounts into GTM workflows
Once validated:
- Accounts are pushed into HubSpot → Salesforce
- Sales teams:
- Review activity inside Reo.Dev
- Use notes and summaries for context
- Tailor outreach based on behavior
This gives the sales team more context before reaching out.
6) Support outbound with real-time signals
Even for accounts sourced by sales:
- Reo.Dev provides additional intelligence
- Helps answer:
- Have they visited the website?
- What are they exploring?
This makes outbound more informed.
The Impact
While still early in the journey (given 6–9 month sales cycles), Bitrise is already seeing early signs of impact:
- More qualified leads surfaced: Accounts are now identified before traditional conversion points - bringing visibility into companies already engaging with Bitrise.
- Increase in meeting generation: Some of these accounts are already converting into meetings, helping the team drive conversations beyond pure cold outreach.
- Better context for sales: Sales teams can see what prospects are doing and use that context to tailor their outreach more effectively.
- More informed outbound: Even for sales-sourced accounts, Reo.Dev provides additional visibility - helping teams understand engagement before and after outreach.
- Improved shared visibility across teams: Marketing and sales have better visibility into account activity, with notes and summaries passed downstream.
“It’s surfacing more leads - but not as pure cold outreach. These are accounts already interacting with us.” - Jeremy, Head of Demand Generation@Bitrise
Favorite Reo.Dev Capabilities
- Deanonymization: Visibility into anonymous users helps uncover accounts that would otherwise remain hidden.
- AI Prompts / Copilot: Saves time by helping validate judgment and make faster decisions at scale.
- Review Hub: Brings structure to account triaging and fits seamlessly into the team’s weekly workflow.
