About Harper
Harper is a unified application platform designed to simplify how developers build and scale modern applications. Instead of stitching together separate databases, caching layers, application servers and real-time systems, Harper brings these capabilities together in a single technology stack.
For its enterprise GTM motion, Harper focuses particularly on performance-critical and data-intensive use cases where speed, scalability and operational simplicity have a direct business impact.
The Challenge
Harper operates with an extremely lean GTM team and a largely partner-led sales motion. Partners such as Akamai have established relationships with large enterprises where Harper could potentially add value.
But identifying the right opportunities within these partner networks was a challenge. A single partner could bring hundreds of potential accounts, each requiring research to determine whether Harper was a good fit, what technical challenges it could help solve, and who the relevant decision-makers were.
For a lean team, manually researching and qualifying hundreds of companies simply wasn't scalable. Harper needed a way to quickly identify the most promising accounts, prioritize the right stakeholders, and turn partner relationships into focused, actionable sales opportunities.
How Harper Uses Reo.Dev
Harper uses Reo.Dev's MCP server with Claude to turn account and developer intelligence into actionable GTM research. By combining Reo's intelligence with Harper's own ICP criteria, target buyer profiles, and priority use cases, the team can research hundreds of potential accounts, identify the right stakeholders, and prepare personalized outreach.
1. Turning 200-Account Lists Into Prioritized Sales Opportunities
When a partner shares a list of potential accounts, often around 200 companies, Harper feeds the list into Claude along with a detailed document outlining its ideal customer profile, target buyers, and priority use cases.
Through Reo.Dev's MCP server, Claude can access Reo's intelligence to research these companies, identify relevant technology and intent signals, and rank them based on their potential fit for Harper.
The biggest unlock is knowing which accounts not to pursue. In some cases, as many as 75% of companies on a partner list turn out not to be relevant targets at that moment.
Instead of spending time investigating all 200 accounts, Harper can focus on the strongest opportunities, organized into Tier 1 and Tier 2 priorities, with a clear understanding of where to direct its sales efforts.
"It's so valuable to figure out who not to reach out to so quickly." - Aleks Haugom, Senior Manager, GTM & Marketing, Harper
2. Finding the Right Decision-Makers Within Large Enterprises
Identifying high-potential accounts was only the first step. Harper also needed to find the right stakeholders within large enterprises, where technology decisions often span multiple teams and business units.
Take Verizon, an existing Harper customer where the team wanted to expand into additional business units. Despite having an established relationship, identifying the right people to approach across such a large organization wasn't straightforward.
With Reo MCP + Claude, Harper can research relevant business units, map organizational structures, and identify potential decision-makers.
The difference is significant. Previously, the team might have reached out to 200 people with largely similar messaging, hoping to find the right contact. Now, it can narrow its focus to around 10 more relevant stakeholders, with the context needed to personalize outreach to each.
Instead of casting a wide net, Harper can approach a smaller, more relevant group of people with greater confidence in whom to contact and why.
3. Turning Account Research Into Personalized Outreach
Harper doesn't stop at identifying the right accounts and contacts. The team uses Reo MCP + Claude to turn that research into a structured outreach plan.
For each prioritized account, Claude generates an HTML research brief containing organizational charts, relevant contacts, and account-specific context.
This becomes the foundation for personalized outreach. Harper develops individualized messaging and email sequences, reviews and refines them, and uploads the final sequences into Apollo, alongside LinkedIn outreach.
For a lean GTM team, this connects account research directly to execution, reducing the manual effort required to move from identifying an opportunity to engaging the right people.
4. Acting on High-Intent Product Activity Through Slack Alerts
Beyond its MCP-powered research workflow, Harper uses Reo.Dev's Slack integration to identify developer activity that warrants immediate attention.
When an interesting account or developer engages with Harper's product, Reo.Dev sends an alert to a dedicated Slack channel. The team can review the activity, decide who should follow up, and initiate personalized outreach.
These alerts are particularly valuable when developers have just signed up or started exploring Harper. Instead of relying on cold outreach, the team can reach out at a relevant moment, offering assistance based on demonstrated product interest. These timely interactions have also helped Harper generate better responses.
Business Outcomes
Reo MCP + Claude has fundamentally changed how Harper approaches enterprise prospecting, making it possible for a lean GTM team to research, qualify, and pursue opportunities across large partner networks.
- 200 accounts → ~50 worth pursuing: In some partner lists, as many as 75% of companies aren't relevant targets at that moment. Harper can identify the strongest opportunities and prioritize its efforts accordingly.
- 200 potential contacts → ~10 targeted stakeholders: Within complex enterprises, Harper can move from broad, largely speculative outreach to a focused group of relevant contacts with personalized messaging.
- Enterprise account research at scale: From identifying relevant technologies and potential use cases to building organizational maps and outreach plans, Reo MCP + Claude makes extensive account research practical for a lean team.
“The biggest value is having enough information to take action with confidence, rather than guessing blindly. Reo allows us to do things we simply weren't able to do before.” - Aleks Haugom, Senior Manager, GTM & Marketing, Harper
