Postman’s Winning GTM Growth Playbook ft. Sanjeev Sisodiya

Join Sanjeev Sisodiya, former VP of Customer Success and Sales at Postman, as he shares his personal insights on how Postman evolved into a market leader through its Go-to-Market (GTM) strategy. In this video, Sanjeev dives into the pivotal role of distribution and the patience required to build brand awareness, highlighting the key lessons that shaped Postman into a winning bet. Discover how you can apply these principles to drive sustainable growth in your own GTM journey.

How Postman went from a popular product to a successful business
The mistakes they made along the way (so you can avoid them!)
What worked for Postman—can it work for you
Applying these learnings to fit your journey

Speaker Spotlight

Sanjeev Sisodiya

Ex - VP of Sales & Customer Success at Postman

Sanjeev is a seasoned GTM leader who scaled Postman’s customer success, support, and sales orgs during a period of explosive developer adoption. As one of the earliest members of Postman’s go-to-market team, he helped grow the function from just 3 people to over 40—serving a global developer community of 11 million+. With a background in software engineering and a passion for building customer-centric teams, Sanjeev brought a holistic, cross-functional approach to GTM: where success, support, and sales work as peers—not silos. Whether it’s scaling technical SaaS adoption or driving value-led sales conversations, Sanjeev’s experience offers a masterclass in post-product market fit growth for DevTool companies.

Piyush Agarwal

CRO at Reo.Dev

Piyush is the Co-founder and Chief Revenue Officer at Reo.Dev, where he leads go-to-market strategy & sales. Over the past two years, he has worked closely with 100+ DevTool companies—advising GTM teams on how to turn developer activity into pipeline gold using Reo.Dev. A second-time founder with more than a decade of experience across consulting, edtech, and fintech, Piyush brings a rare blend of strategic depth and startup execution. Before Reo.Dev, he built Scholr, an edtech platform that scaled to over 1.5 million students before being acquired by BYJU'S. Whether it’s product-led growth or founder-led selling, Piyush has been in the trenches and knows what it takes to scale DevTool GTM motions that actually convert.