AI-Led DevTool Growth Strategies | Webinar with Galileo & Camunda Experts

In this insightful webinar, Shohil Kothari (Galileo, Head of Growth) and Parixit Naik (Startup Marketing Advisor, ex-Camunda, deepset.ai) share real-world experiences on leveraging AI to cut through the noise and build a winning pipeline.

AI Augments, Not Replaces: Leverage AI tools (like Perplexity, Clay, Descript, 11Labs, Reo.Dev) to significantly boost productivity in research, content creation, automation, and outreach personalization, especially for SDR and marketing teams.
Education First, Value Always: Focus your DevTool GTM on educating developers and providing value. Prioritize excellent documentation, practical blogs/use cases, and community engagement over hard selling.
Run High-Value Webinars: Keep intros short (<5 mins), dive quickly into technical substance (demos, code), use expert speakers, and have clear post-webinar calls-to-action or offers.
Build & Nurture Organically: Your opted-in database is your "treasure trove." Grow it consistently via valuable content (test topics with blogs/emails first) and leverage word-of-mouth; webinars are a key nurturing tool.
Channel Priorities: For DevTools, focus on organic growth, content, community, strategic partnerships, and potentially targeted outreach/events (like executive dinners for enterprise), as these often outperform generic performance ads or cold list buying.

Speaker Spotlight

Shohil Kothari

Head of Growth at Galileo

Shohil leads growth at Galileo, the leading AI evaluation and observability platform trusted by teams at Twilio, HP, and Comcast. With over 11 years of experience across hyper-growth B2B companies, Shohil blends deep marketing operations knowledge with a sharp eye for go-to-market strategy. Before Galileo, he scaled digital and demand gen functions at MuleSoft through its acquisition by Salesforce, and later drove enterprise growth at Fiddler AI. Whether it’s campaign execution, vendor management, or ROI-focused GTM planning—Shohil brings a full-stack growth mindset to the table, especially valuable in the fast-evolving GenAI ecosystem.

Parixit Naik

Ex - Director of Demand Growth & Ops at Deepset

Parixit is a demand generation expert who specializes in helping early-stage B2B SaaS startups go from 0 to 1 with their GTM engine. Most recently, he led demand growth and marketing ops at deepset, a leading GenAI infrastructure company backed by Haystack and trusted by global enterprises. With over a decade of experience in martech, ops, and sales enablement, Parixit blends tactical execution with system thinking—setting up workflows, automation, and programs that move the needle on pipeline. Whether it's building your first webinar motion or scaling your paid strategy, Parixit brings a hands-on approach to every stage of GTM growth.