Turn Intent Signals into CTO Meetings with Personalised Pages

Generic cold emails don’t work anymore. What is working?

Custom, no-code landing pages that feel like they were made just for your prospect.

At Reo.Dev, we’ve used this play to book meetings with DevTool founders, close enterprise accounts, and make our outreach feel more like magic than marketing.

In this live session, Muni (Head of Demand Gen at Reo.Dev) will break down exactly how we use Lovable to build hyper-personalized landing pages in minutes - no design, no dev, just high-intent conversations.

Real examples that got replies
A live demo (we’ll build one during the session)
The entire playbook, open source

✅ Bonus: Attendees get our Swipe File of 5 High-Converting Landing Pages + Prompt Pack to Build Your Own in Minutes

Whether you’re in sales, marketing, or founder-led growth, this is a strategy you’ll want in your toolkit.

Missed the live session or need a refresher? This webinar revealed a proven playbook for prospecting CTOs and VPs of Engineering in the competitive DevTools space. Here’s what you need to know:

Bust the Myth: Cold Outreach Works (When Done Right): Forget the notion that technical leaders ignore cold outreach. High-level decision-makers will engage, but only if your approach is hyper-relevant, deeply personalized, and perfectly timed. Generic emails won't cut it.
Intent Signals are Your Foundation: Stop guessing. Leverage developer intent signals (from sources like GitHub, Reddit discussions, job postings, blog interactions, and more) to understand who is evaluating, what their pain points are, and when the right time to reach out is. This fuels the entire strategy.
Relevance, Personalization, Timing (RTP) are Non-Negotiable: Success hinges on this trifecta. Use intent data to tailor messaging specifically to the prospect's challenges (true personalization, not just mentioning their name or a holiday) and connect when they're actively seeking solutions.
Leverage AI as a Productivity Powerhouse: AI isn't about replacing SDRs (yet!), it's about enhancing their effectiveness. Use AI tools for smart research and to scale the creation of personalized assets like landing pages, freeing up valuable time for strategic outreach.
Go Beyond the Email with Personalized Landing Pages: Create dynamic, 1:1 landing pages tailored to each high-value prospect. Populate them with relevant case studies, address specific pain points identified through intent signals, and guide them with subtle, relevant CTAs. (Bonus: Track engagement on these pages!)
Adopt a Multi-Threaded Approach: Don't just target the buyer. Engage developers with value-driven content and community interaction (build champions!), while simultaneously using the gathered context and intent signals to craft compelling outreach for decision-makers.
Strategic Email Sequence Matters: Don't kill deliverability by putting landing page links in the first cold email. Hook them with a highly relevant, text-based first touch (subject lines based on intel work best!), then introduce richer assets like personalized pages in follow-ups or via LinkedIn.
Measure What Matters: Shift focus from vanity metrics like email opens to account-level positive response rates and meeting quality to truly understand the impact of your intent-driven outreach.

Ready to implement this playbook? Watch the full recording for the deep dive and practical examples.

Speaker Spotlight

Muni Narayana

Head of Demand Generation at Reo.Dev

Muni is a founding member at Reo.Dev and the force behind everything that gets meetings booked — from high-performing outbound SDR plays to sharp-as-a-knife ad strategies. With 10+ years in B2B marketing, he’s built the entire demand gen engine at Reo.Dev from scratch. Known for moving fast and executing even faster, Muni thrives under pressure and constantly experiments with what’s actually working in modern GTM. Whether it’s AI-powered outbound or new-age sales plays, he’s a go-to voice for devtool and SaaS teams trying to break through the noise.

Disha Agarwal

Head of Marketing at Reo.Dev

Disha leads all marketing at Reo.Dev, where she’s building the playbooks and narratives for the next generation of DevTool GTM teams. Previously an AVP at Unacademy, one of India’s fastest-growing consumer edtech startups, she brings a rare mix of growth execution and strategic storytelling. At Reo.Dev, she’s immersed herself in the developer marketing ecosystem—studying leaders like GitLab, Confluent, Snyk, and Postman—to break down what really works. She’s also behind the upcoming DevGTM Academy: a dedicated resource hub for marketers selling to technical audiences.