Identify accounts for re-targeting

Introduction

Create Segment

Segment Criteria

Replicate in Segments

Plays

Plays are step-by-step guides designed to help you effectively use Reo.Dev & implement workflows for engagement.

Summary

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What this playbook helps you do:

See how you can leverage Reo.Dev’s audiences and intent signals to run re-targeting campaigns on ICP-fit accounts.

Pre-requisites: ‘Admin’ role on Reo.Dev

Step 1: Build a company audience

Build a list of accounts based on tech stack data.

Reo.Dev audiences dashboard showing company audience lists with total counts, completion status, and options to view companies, find buyers, or find developers—used to build account lists based on technology stack and hiring data.

Step 2: Identify accounts for re-marketing within a company audience:

Once you’ve build out your company audience list, create a segment of that company audience using the source filter.

Reo.Dev segment builder showing developer, account, and activity filters with audience sources for creating company and developer segments.

You can choose to build a very niche segment based on specific activities like a website visit, doc page visit, add a date range of those activities to find recently active accounts.

You can then build a Zapier workflow to enrol this segment into a re-targeting campaign. Check out our Zapier playbooks collection to connect Reo.Dev with your GTM tech stack.