Find buyers across your target accounts

What this playbook helps you do:

Find buyers in bulk across your target account lists/segments so you can prospect faster and skip the manual lookups.

Pre-requisites: ‘Admin’ role on Reo.Dev

You can automate buyer discovery for target account lists/segments for faster prospecting and outreach.

Whether you’re working with a target account list or have an assigned account segment - you can bulk fetch buyers matching specific persona criteria from across all those accounts using Buyer Audience. (Here’s a complete step-by-step guide).

Keep this audience list on auto-refresh so every time a new account gets added to your list/segment - Reo.Dev can directly pull buyers from those accounts.

With this audience list - you can download the entire CSV to run specific campaigns. Or you can enrol them in email sequences on Apollo/Outreach/Salesloft from Reo.Dev directly.

Plays:

For marketing: Nurture buyers from accounts showing early signs of engagement.

Create a segment of accounts. Use developer funnel filter to find accounts in the exploring stage and those you’ve visited your website/specific key pages/doc pages. These are accounts you want to nurture and keep running soft touches.

For sales: Prospect faster

Fetch buyers from accounts assigned to you so you don’t have to keep switching tabs to find relevant decision makers. Once you create a buyer audience - you can view these buyers under the prospects tab within each account. So you can run your outreach directly.