I. Data transfer guide - Reo to La Growth machine

This guide walks you through setting up a Zapier workflow that syncs high-intent developer or buyer segment data from Reo.Dev directly into your LaGrowthMachine (LGM) audience, powering automated outbound multi-channel LinkedIn & Email campaigns.

Use Case

If you want to:

• Sync contacts (developers or buyers) from a Reo.Dev segment to LaGrowthMachine.
• Automatically update the audience whenever new members are added to the segment.
• Include historical data of the segment as well for the initial campaign launch.

🛠 Prerequisites

⚠️ Handling Historical Data: Choose One Approach

Option 1: CSV (Recommended)

CSV Upload for Historical Data + Zapier for Net New Additions

1. Go to the Reo.Dev segment (Developer/Buyer).
2. Download the CSV by selecting the "Other Option".
3. Upload the CSV into your LGM audience.
4. Use the Zapier integration to keep it updated automatically.

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Option 2 (Webhooks)

Use Webhooks for Backfill

• If you must sync all data via Zapier, use the Catch Hook trigger in Zapier and assign the webhook in Reo.Dev to the segment.

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👉 Learn how to Use Webhooks in Reo.Dev

⚙️ Before You Begin

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Step-by-Step Integration (Using Zapier)

We’ll walk through a sample flow:

Send new developers from “Visiting Playbooks - Devs” segment to a LaGrowthMachine audience.

① Set Trigger: Reo.Dev Segment

1. In Zapier, click Create Zap.
2. App: Reo.Dev (2.0.0)
3. Trigger Event: Get Developers from Dev Segment
4. (Use “Get Buyers from Buyer Segment” if you intend to use a buyer segment)
5. Connect your Reo.Dev account.
6. Select the segment: Visiting Playbooks - Devs.
7. Test trigger → Confirm sample record is pulled.

② (Optional) Formatter Step: First Name Extraction

📌 Why: Makes your messaging more personal by using only the first name.

1. Action: Formatter by Zapier
2. Event: Text → Split Text
3. Input: Developer Name
4. Separator: space
5. Output: First name (used in LGM step)

③ Action: Create Lead in LaGrowthMachine

1. App: LaGrowthMachine
2. Action Event: Create Lead in an Audience
3. Connect your LGM account
4. Configure:

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1. Test step → Confirm lead appears in your LGM audience.
2. Click Publish to activate.

✅ Final Checklist

[✓]  Reo.Dev account connected to Zapier

[✓]  Developer or Buyer segment selected

[✓]  CSV uploaded to LGM for historical data (Optional but recommended)

[✓]  Trigger set to Get Developers/Buyers from Segment

[✓]  Optional: Formatter step set for First Name

[✓]  Action set to Create Lead in an Audience in LGM

[✓]  Fields mapped: First Name, Email, LinkedIn, Tags

[✓]  Test completed successfully

[✓]  Zap is Published

Customer Success Example

Case Study: Kubegrade used Reo.Dev Developer Segments data + LaGrowthMachine to run an outbound campaign and achieved:

• 22% LinkedIn Response Rate
• 5 Demo Meetings Booked

📖 Read the story →

Support

If you run into issues with:

• Write to us at → support@reo.dev
• Connect with your Account manager via Slack or email