[May Product Update] Enrichment, Buyer audience, Zapier Integration enhancements & more Blog Thumbnail
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[May Product Update] Enrichment, Buyer audience, Zapier Integration enhancements & more

[May Product Update] Enrichment, Buyer audience, Zapier Integration enhancements & more

Explore Reo.Dev’s May product releases like - enrichment, buyer audience, Zapier Integration enhancements & more to scale your GTM motion with precision.

Product Updates
Achintya Gupta Profile Image
by
Achintya Gupta
May 27, 2025
3
min read
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May’s been a big month at Reo.Dev — new features, big upgrades, and more firepower for your GTM motion. Let’s jump in 👇

Enrichment

Webinars, hackathons, sign-up lists — you’ve probably got numerous lists of GitHub handles or email IDs stashed away - with no actionable identity data.

Now, turn them into qualified leads:

—> Upload your list of Github handles/email IDs

—> Get enriched developer profiles (LinkedIn profile, business emails IDs, company, location etc) and company details (size, revenue etc).

—> Once enriched, download a CSV or schedule outbound sequences right from Reo.dev itself.

Learn More

Reo.Dev Enrichment workflow demo - uploading developer identities and receiving enriched contact and company data

Buyer Audience

You’ve got developer traction. Repos are seeing a lot of activity. Localhost activity’s spiking.

But when it’s time to convert interest into revenue — there’s a wall.

The economic buyers are still invisible. And finding them is still a lot of manual work.

Now, with buyer audience, you can locate decision-makers at scale.

Just select your account segment — and Reo.Dev will surface decision makers that match your ICP, fetch their verified contact info and enrol them into your existing email sequences - at scale.

Learn More.

Reo.Dev Buyer Audience feature demo - surfacing decision-makers based on ICP filters in the accounts table

More Reo.dev Upgrades you’ll love!

Zapier Integration Enhancements

With the new enhancements to Reo.Dev x Zapier Integration, you can now:

  • Sync buyer segments from Reo.Dev to your favourite tools where your workflows live - via Zapier.
  • Send tags data from Reo.Dev using Zapier
Zapier integration UI showing Reo.Dev’s buyer segment trigger for automating GTM workflows
Detailed Reo.Dev account record showing enriched fields, developer activity scores, and engagement tags pulled via Zapier

Revamped Activity Timeline

We’ve cleaned up the activity timeline so you can easily spot key developer activities:

  • More activity types - you can filter the timeline based on form fills and localhost activity.
  • New filters - Use Repo name and Repo type to filter the timeline
  • See the code snippet the developer copied
Reo.Dev Activity Timeline UI showing developer touchpoints and page views across key GTM pages

Enhanced CRM Field Mapping

Get more context on every record right inside the CRM with these additional field mapping options.

  • For Company Object: Employee Range, State, City, REO: Activity Score (Numeric)
  • For Contact Object: State, City, REO: Activity Score (Numeric)
  • For Lead Object (Salesforce only): State, City, REO: Activity Score (Numeric)

These additional fields send invaluable contextual information unique to Reo.dev into your CRM.

You have more rich data to feed your lead scoring, Account research and outreach, all in the place where your GTM teams really need it - in your CRM.

And that’s a wrap for May.

What do you think of these updates? Ready to see them in action? Let’s chat!‍

We’d love to show you how these new features can help you scale your GTM motion.

Convert developer-intent signals into revenue
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