Introducing Buyer Audience Discovery: Find buyers from your target accounts at scale

You need buyers to turn intent into closed deals

Tracking developer intent signals beyond website visits and form-fills has been a game-changer for developer-focused companies. With Reo.Dev you can detect early buying behavior/intent long before a prospect books a demo form.

But the uncomfortable truth is: most GTM teams still struggle to capitalize on that intent.

Seeing a developer visit your website doesn’t close deals.

Tracking GitHub activity doesn’t move pipeline.

Revenue happens when you connect these intent signals to the economic buyers/decision-makers who have the final say!

And finding them manually  — through messy tab-switching, database scrapes, hours of LinkedIn hunting, uploading/downloading CSVs  —  slows down deal velocity.

Buyer Audience Discovery kills the chaos.

Let’s see how!

What Is Buyer Audience Discovery?

Simply put, Buyer Audience allows you to automatically discover relevant economic buyers from your account lists or segments - enabling you to go beyond the developers already identified through their tracked activity in Reo.Dev segments. Say goodbye to the tedious one-by-one manual process of adding potential buyers to your target accounts. Buyer Audience does this at scale, instantly.

This equips your GTM teams with powerful end-to-end workflows - from prioritizing accounts, conducting deep research, finding buyers from all target accounts/segments, and sending all these into your sales workflows - all within Reo.Dev.

Why Dev GTM teams love Buyer Audience Discovery?

Let's be real: sales reps shouldn't be spending precious selling time on account research and preparation. Every minute spent digging for contacts is a minute not spent on high-value conversations with buyers.

With Buyer Audience enhancement, your team gets:

• Complete lists of economic buyers from accounts already showing interest
• More time for actual selling conversations
• A streamlined workflow that puts buyer discovery and outreach on auto-pilot and keeps your reps in their selling zone

The math is simple: More time with buyers = more closed deals = happier reps hitting their quotas

For marketing and demand gen teams - Buyer Audience fills a critical gap in the intent-to-action pipeline. Reo.Dev gives you access to powerful intent signals to identify high-potential accounts, but then what?

Buyer Audience completes the ABM equation by ensuring your targeted accounts have the right economic buyers on your contact lists before being pushed to your CRM or ad platforms..

Building a Buyer Audience with Reo.Dev

1. Choose the target account segments for which you want to find buyers

If there are multiple developers from an account actively engaging with your product - there are good chances they’re actively evaluating your product for a purchase, vs "researching". Or, imagine a developer team active on your competitors' Github repos - this too is an intent signal and an interest to buy.  These intent signals, and many others, are captured  by  Reo.Dev  to help you identify and prioritize opportunities. Based on this - you can build a segment of accounts to prioritize outreach there.

2. Define buyer persona

This is a critical step to ensure you're targeting the right decision-makers. Once you've identified your target accounts/segments, clearly define your ideal customer profile (ICP) to find the best-fit economic buyers within those companies. Specify job titles, departments, seniority levels, and other criteria that match your ICP criteria.

3. Get a list of economic buyers from all these accounts in the target segment.

After setting up your ICP - Reo.Dev provides a preview of identified buyers from your target accounts. You can save this buyer audience to access comprehensive contact information  like LinkedIn profiles and email IDs - all without switching tools. What typically takes hours of manual research happens automatically in seconds.

4. Automate outreach

Our deep integrations with popular sequencing tools enable you to enroll buyers into your sales workflows directly from Reo.Dev. You can add these buyers to your outreach sequences in Apollo, Outreach, or Salesloft - ensuring your outreach is perfectly timed and contextually relevant. This seamless automation eliminates manual handoffs and keeps your sales motion running efficiently.

Here's a detailed guide on creating a buyer audience.

The Bottom Line

Buyer Audience discovery is fundamental improvement to how modern DevTool companies  convert intent signals into meaningful engagement with the right people.

By bringing together intent data and economic buyer identification in one streamlined process, you can move quickly from spotting opportunity to capitalizing on it.

Ready to see how Buyer Audience enhancement can transform your go-to-market execution? Schedule a demo today to see it in action.