[July Product Update] Company Audience, Developer Funnel 2.0 & more

We’ve got some powerful product updates and actionable content to run your developer GTM motion with precision.

• Company Audience to build you Account Lists on tool usage.
  
• Developer Funnel is more powerful.
  
• Developers are visible even if they aren't mapped to a company.
  

Company Audience

Building your ICP account list? It’s more than just revenue or location filters. We often rely on outdated / generic tech-stack data. A flimsy account list, and your entire GTM motion could be a potential House of Cards. For devtool companies - technographics are the real deal.

Reo.dev's Company Audience feature is the list-building tool you've been waiting for, but never knew it: 

• Get real-time tech stack data: Build your ICP list based on technologies a company uses right now.
• Track hiring activity: Use hiring activity signals to find companies hiring for specific engineering roles.
• Find economic buyers across these companies

Here's a complete guide on creating a Company Audience

The new and enhanced Developer Funnel 2.0

The Developer Funnel just got an upgrade. Now powered by 2 Bn + data points, our enhanced AI model gives you a more accurate prediction of where each account is in their buying journey.

In addition to signals from Docs and Github pages, the developer funnel pulls in data from product usage, website, product telemetry and slack to predict account stages. With this, you can easily figure out which accounts need to be nurtured, engaged, and also identify the ones that are ready to talk to sales! Call it right timing, right context.

Learn more about developer funnel stages

Find de-anonymized developers not mapped to a company

Every developer engaging with your product may not be mapped to a company. Now, you can view these de-anonymized developers who have interacted with your product even if they're not yet mapped to a specific company.

This is a great way to identify and nurture influential devs in your ecosystem. You can add these developers to a segment and even sync them directly to your CRM.

DevGTM Craft: Episode 1 - How Unstructured.io Converts OSS Signals Into Real Pipeline

The DevGTM Craft podcast is out! In our pilot episode, we chat with Orlando Nieves, Revenue Operations Lead at Unstructured.io. It's 30 minutes of pure plug and play devGTM strategies.

Here are some key insights shared by Orlando:

• His approach to revenue operations
• How Unstructured leverages the intent signals from Reo.Dev
• Battle-tested outreach playbook

and so much more!

Catch the full episode here.

Stay tuned in for more of these!

Developer GTM Signals Guide

We're watching 100+ signals across GitHub, product usage, websites, docs, and everywhere else that developers leave digital breadcrumbs. It’s all to help you find high-intent sales opportunities.

And now we’ve made it easier for you to deep dive into these signals. Everything lives on one page so you can explore all the signals tracked by Reo.Dev, understand their GTM implications and make the most of these!

Dig in

That’s July for you! Ready to see them in action? Let’s chat!‍