[Jan Product Update] Kicking off 2025 with powerful CRM enhancements, social listening, and more!

Over the past year, we’ve focused on delivering developer-first intel, giving you insights into where your accounts are in the Dev Funnel, something no other tool offers.

But this year, we’re taking it further! 2025 is about turning data into action—to help you execute faster and smarter.
‍
Without further ado, let’s dive into this month’s standout features! 🚀

‍Custom CRM Stage

‍Map custom CRM picklist fields from HubSpot/Salesforce to Reo.Dev lifecycle and deal stages. This ensures seamless alignment, accurate filtering, and powerful segmentation tailored to your unique CRM setup. Empower your GTM teams to tailor their sales workflows and target accounts more effectively.

‍Learn More‍

Open Community Intent Signals

‍Track and monitor developer discussions across various developer-focused communities. Configure keywords, track relevant conversations, and real-time insights into developer needs, preferences, and emerging trends. Leverage community intel to inform your product development and marketing efforts. Reo.Dev currently tracks open conversations in the following platforms:

• Reddit
• Stack Exchange
• Slack (only public channels)
• Hacker News
• Dev.to
• Product Hunt

Learn More‍

Configure Buyer Personas

Have specific criteria for targeting buyers? Pre-define and set up your Buyer Personas for streamlined filtering. Use these personas to quickly identify relevant buyers when searching for Buyer Contacts. You can customize persona criteria based on:

• Location
• Designation
• Seniority
• Job Function

‍Playbooks of the Month

This month we are bringing you a trio of actionable playbooks designed to get the most out of your developer-focused GTM efforts. Whether you’re identifying key decision-makers, tracking competitor interactions, or surfacing deployment signals, these playbooks will help you uncover and capitalize on high-intent opportunities:

• Find Decision Makers in ICP Accounts Active on Your GitHub Repositories
• Identify Developers Opening Issues & Comments on Your Competitor GitHub Repositories
• Use Reo.Dev Telemetry integration to Identity Accounts Deploying Your Open-Source Repository

What do you think of this product update? Interested in trying it out?

Let’s connect—we’ll help you explore how these new features can enhance your GTM stack.