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Viewed or interacted with key pages inside the app (dashboards, workflows, etc.)

Signal Category
Product Usage
Subcategory
In-App Activity
N/A
Signal Strength
Very High signal icon
Medium
High signal icon
Medium
Medium signal icon
Medium
Low signal icon
Medium
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What it Means

They’re navigating to meaningful product areas—likely to evaluate core functionality or fit.

GTM Implication

Indicates deeper exploration of capabilities. Great time to surface relevant use cases or send contextual activation nudges.

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RELATED PLAYBOOK

Identify Active Developers from Accounts with High Intent

This playbook helps you identify all relevant developer leads within high-intent accounts.
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RELATED Guide

Track In-Product Dev Behavior with JavaScript Setup

Want to see which accounts are actually using your product? This guide shows you how to install Reo.Dev’s tracking script in your cloud app, configure login event tracking, and set up high-intent Key Pages—so you can capture deep product engagement and power usage-based GTM.
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Related Playbook Collection
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Developer PLG

Identify Accounts with High Purchase Intent on your first party assets like — Docs, Product Trials, Code Interactions, Website Visits

This playbook collection helps you focus on high-potential accounts engaging with your assets, allowing you to segment them based on activity signals, developer behavior, and funnel stages.
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Account Activity Score

Filter accounts based on a score that measures developer activity and engagement across platforms like Github, product documentation etc.
Intel
Activity Score
Very High signal icon
High
High signal icon
High
Medium signal icon
High
Low signal icon
High

Letting go of engineers or shrinking technical teams

They’re under cost pressure or restructuring. This may sound negative—but for infra tools that replace headcount or automate tasks, it’s a major opportunity.
Intel
Firing/Layoffs
Very High signal icon
Medium
High signal icon
Medium
Medium signal icon
Medium
Low signal icon
Medium

Posted, asked a question, or replied to someone in Slack/Discord

They’re engaging with others in your community—often to ask a question, share feedback, or troubleshoot an issue. This usually means they’re hands-on with the product or exploring a use case.
Community
Owned Community
Very High signal icon
High
High signal icon
High
Medium signal icon
High
Low signal icon
High
Convert developer-intent signals into revenue
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