Customer Fit Score

You can filter accounts based on a score that indicates a strong alignment with your ICP. The score is categorized into - strong, moderate and weak.

This score in Reo.Dev reflects how well an account matches your ICP based on firmographic criteria like location and company size. A “Strong” fit means you’ve already defined this account as a high-value target—regardless of current engagement. Use this as a foundational layer in your GTM segmentation: prioritize accounts with both high fit and active signals. It’s perfect for ABM programs, outbound sequencing, and for aligning GTM teams on where to focus high-touch efforts.