What it Means
Accounts at this stage are present in the deals/opportunity stage in your CRM.
GTM Implication
This signal tracks deal-stage accounts, including those mapped from custom CRM fields. It’s particularly valuable in long, multi-threaded, or enterprise sales cycles. If dev activity is heating up again during procurement or legal stages, that’s a good moment for Sales to re-engage the technical champion. You can also spot if POC momentum is waning and bring in DevRel support. Segmenting accounts by exact deal stage + dev intent helps cut through the noise and focus on what’s closable, now.
Convert developer-intent signals into revenue
