Master Enrichment and Buyer Audience tools in Reo.Dev

Reo.Dev Feature Demo – Enrichment & Buyer Audience Tools

Hi everyone, and welcome!
This is going to be a quick live demo session on two major features we launched recently at Reo.Dev: the Enrichment Tool and the Buyer Audience feature.

Just to introduce ourselves—
I'm Aditya, leading product marketing at Reo.Dev.
With me are Mariam, also from the product marketing team, and Sandeep, our product lead. So you’ve got a full house today from both the product and marketing sides.

Let me go ahead and share my screen—just give me a second…

Alright, is my screen visible? Great.

We’ll keep this session informal and collaborative. Feel free to unmute and ask questions at any time. Or you can drop them in the chat or your Slack channel with us, or DM any of us directly later. The Customer Success team is also always available if you need help after this.

We’ve got 25 minutes. I’ll spend about 5–10 minutes each on the Reo.Dev Enrichment workflow and the Buyer Audience generation workflow, and we’ll reserve time at the end for Q&A.

🔍 Part 1: GitHub Handle Enrichment Tool (Reo.Dev)

So I’m on the Reo.Dev dashboard, currently on the Accounts tab. Let’s start with Enrichment—you can find it under “Tools” → “Enrichment.”

This enrichment tool is designed to work independently from the intent signals product. It allows you to upload a CSV file of either email addresses or GitHub handles, and it will enrich that data for you.

Let me walk through a GitHub enrichment example.

Here’s what the file looks like—it’s just a plain CSV with a single column of GitHub usernames. These could be people who attended a developer event, or engaged in any way where you only captured GitHub handles.

➡️ You simply upload this file by clicking “Upload File.”
➡️ After uploading, click “Done,” and the GitHub enrichment process begins.

I’ve already run this earlier today. The file had 60 GitHub handles, and it successfully enriched 49 of them. Some accounts might be private, inactive, or too new, so not all records are guaranteed to return results.

Let me show you the enriched output.

Here’s the downloaded enriched CSV file from Reo.Dev.
What I originally uploaded was just one column—GitHub handles. But the enriched version now includes:

LinkedIn profiles
Full names
Designations/titles
Work emails
Company names and websites

Note: The processing time depends on system load and job volume, but you’ll get an email notification once it’s complete. You can then download the enriched file directly.

That’s the GitHub handle enrichment workflow in a nutshell.

🧑‍💼 Part 2: Buyer Audience Generation Tool

Alright, let’s move to the Buyer Audience feature—also under “Tools” → “Audiences.”

This tool helps you generate lists of B2B buyers based on your existing intent or segmentation data. The idea is simple: you give Reo a data source (segment or list), and we’ll surface net-new buyer personas from our database that haven’t yet engaged with your product.

Let me show you how to create a new audience.

Click “Create Audience” → give it a name (e.g., Demo Day May 29).
Choose your source: either a segment or a list. I’ll start with a segment example.

Here, I’m selecting a predefined segment—Hot Accounts North America.
Once selected, Reo.Dev shows a preview of potential buyers at those accounts.

But that’s raw data—you’ll want to filter by persona.

Click “Create Buyer Persona.” Name it (e.g., Demo Day May 29) and then define:

Location (e.g., United States)
Seniority (e.g., Director level and above—VPs, CXOs, etc.)

You can also:

Limit the number of buyers per company (e.g., 2)
Choose if email IDs are mandatory

After saving the audience, the system will generate it in the background. I’ve already run one earlier today—here’s what it looks like:

Segment: Hot Accounts North America
Filters: Director+ in the US
Output: 53 buyers
Credits used: 98
Auto-refresh: ON (keeps audience updated as new accounts qualify)

You can view buyer details in Reo directly or download the CSV and upload it into your CRM.

We also support direct integrations with Apollo, Outreach, and SalesLoft to launch sequences directly from Reo.Dev.

Here’s how it works:

Click “Create Campaign”
Select your Buyer Audience
Choose your outbound tool (Apollo, etc.)
Pick a sequence and launch (assuming your tool is connected)

📋 Bonus: Uploading Custom Lists for Buyer Discovery

Now, you can also generate Buyer Audiences using a custom account list.

Click “Create Audience” → choose “List” instead of Segment.

Here’s a list I prepared: a curated selection of 100 enterprise accounts with their company name and domain.

Important: Make sure you upload the list first using “Upload List” in the Accounts tab:

Choose “Accounts”
Give it a name
Upload your CSV (must include company name and domain)

Once uploaded, you can use this list as the base for generating buyers—just like with segments. You’ll follow the same steps: assign a persona, choose number of buyers per account, and generate the audience.

Here’s an example I ran earlier:

List: 100 Enterprise Accounts
Persona: Director+
Result: 84 buyers
Credits used: 135
Auto-refresh: ON

Summary

So that’s a walkthrough of:

Reo.Dev’s GitHub and email enrichment tool – turn simple IDs into actionable B2B contact data.
Buyer audience targeting – create targeted outbound lists using either segments or custom lists.

You can export these outputs or plug directly into your GTM workflows using Apollo, Outreach, or SalesLoft.

Let’s pause here. Any questions?

I think there is one question on how the buyers are displayed. Let me answer that. So, we have a ranking logic based on how closely the profiles match your buyer persona. So, there are certain filters on the basis of which you define your buyer persona, such as designation, seniority, location, and I think job function is also one of the criterias. So, suppose we get 100 buyers within a company, we try to rank them based on how closely each of the buyers match with your buyer persona. That's how we rank them.

So basically, if there's a buyer which is say ticking all the boxes of the buyer persona that I selected, for example, they would probably show up first versus someone who's just checked one because they're all, they're all OR criteria. It is, within each of those, it's going to be OR. Location and seniority, within seniority, it's going to be OR. So it could be a founder or a VP or a director. So someone who's say US and a VP is going to rank higher than someone who's just less. So, yes, basically the more, the more precise your buyer persona is, the more specific your buyers are going to get. But the flip side is you will get a smaller set of population as well.