Your OSS projects are a goldmine—buried under a sea of anonymous developer activity. You’ve got accounts, but little idea who's ready-to-buy, who wants enterprise features, or who's just looking around. . We hosted a demo day where we showcased how to turn anonymous OSS signals into a crystal-clear map of high-intent accounts in your CRM.
Attendees got a hands-on walkthrough (tips and tricks) of:
- Choose the right attributes when building high-intent segments
- Use Custom Tags to spotlight and track high-intent accounts
- Find the right buyer contacts—and adding them directly to your email sequences
Speaker Spotlight

Aditya leads Product Marketing at reo.dev, and works closely with our customers and power users to breathe life into Developer GTM as a practice. He's been a marketer for 12+ years, with multiple stints in developer GTM. Most recently he was VP Marketing at imagekit.io - $5M ARR API devtool, and prior to that led product marketing for Stripe in India, Australia and New Zealand. He has deep experience launching APIs, building full-funnel motion, and driving demand for technical products. From Series A startups to global platforms, Aditya brings a rare blend of storytelling and systems thinking to every stage of the developer marketing journey.

Mitali Shetty is a founding member of the product marketing team at Reo.Dev, where she leads go-to-market strategy for new features and product launches. With over 8 years of experience in product and content marketing, Mitali has worked across the martech and SaaS landscape—including at 6sense—giving her a deep understanding of the world of intent signals. At Reo.Dev, she’s known for crafting sharp messaging, building compelling landing pages, and bringing clarity to complex features through strong positioning. As the first PMM at the company, she’s helped shape its product narrative and continues to ship high-impact campaigns that drive engagement and adoption.
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