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Turn Open Source Activity into Revenue: Use OSS activity to discover high-intent accounts in your CRM

Turn Open Source Activity into Revenue: Use OSS activity to discover high-intent accounts in your CRM

April 16, 2025
37 mins
Aditya Ramakrishnan Profile PictureMitali Shetty Profile Picture
Aditya Ramakrishnan
|
Product Marketing Lead at Reo.Dev
Mitali Shetty
|
Founding Product Marketer at Reo.Dev
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Your OSS projects are a goldmine—buried under a sea of anonymous developer activity. You’ve got accounts, but little idea who's ready-to-buy, who wants enterprise features, or who's just looking around. . We hosted a demo day where we showcased how to turn anonymous OSS signals into a crystal-clear map of high-intent accounts in your CRM.

Attendees got a hands-on walkthrough (tips and tricks) of:

  • Choose the right attributes when building high-intent segments
  • Use Custom Tags to spotlight and track high-intent accounts
  • Find the right buyer contacts—and adding them directly to your email sequences

Speaker Spotlight

Aditya Ramakrishnan Profile Picture
Aditya Ramakrishnan
Product Marketing Lead at Reo.Dev

Aditya is a 3x marketer who’s built and scaled marketing engines at multiple developer-focused SaaS companies. At Reo.Dev, he leads product marketing—crafting narrative, positioning, and go-to-market strategy for a new category of developer GTM. Previously, he led growth and product marketing at ImageKit.io, Stripe, and CashFlo, with deep experience launching APIs, building full-funnel motion, and driving demand for technical products. From Series A startups to global platforms, Aditya brings a rare blend of storytelling and systems thinking to every stage of the developer marketing journey.

Mitali Shetty Profile Picture
Mitali Shetty
Founding Product Marketer at Reo.Dev

Mitali Shetty is a founding member of the product marketing team at Reo.Dev, where she leads go-to-market strategy for new features and product launches. With over 8 years of experience in product and content marketing, Mitali has worked across the martech and SaaS landscape—including at 6sense—giving her a deep understanding of the world of intent signals. At Reo.Dev, she’s known for crafting sharp messaging, building compelling landing pages, and bringing clarity to complex features through strong positioning. As the first PMM at the company, she’s helped shape its product narrative and continues to ship high-impact campaigns that drive engagement and adoption.

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