Master Buyer Identification & Email Campaigns

Selling to developers is tough—decision-makers are hidden, and traditional tactics fall short. Reo.Dev’s Buyer & Campaigns features give you the data to find and engage with high-intent buyers, but you need to know how to use it effectively. We hosted a demo day where we showcased how to identify, segment, and automate email outreach to high-intent buyers in Reo.Dev.

Attendees got a hands-on walkthrough (tips and tricks) of:

Configuring your ideal buyer persona
Finding the right buyers with powerful filters & segments
Running email automation campaigns directly from Reo.Dev

Speaker Spotlight

Sandeep Kumar

Product Manager at Reo.Dev

Sandeep brings over a decade of product leadership experience and a founder’s mindset to Reo.Dev, where he leads development of the platform’s most strategic GTM features. From helping devtool teams run smarter campaigns to uncovering economic buyers hidden behind developer activity, Sandeep has built deep intuition for what GTM teams actually need when selling into technical audiences. At Reo.Dev, he’s the force behind products like Buyer AI, developer-to-buyer mapping, and GTM-ready segmentation.

Achintya Gupta

CEO at Reo.Dev

Achintya is the Founder and CEO of Reo.Dev, a revenue intelligence platform purpose-built to solve go-to-market challenges for developer-first companies. The idea for Reo.Dev was born from his own experience as the Chief Revenue Officer at Phyllo, where he wrestled firsthand with the complexities of selling to developers. What started as a personal pain point turned into a mission: to uncover intent signals hidden in developer activity and turn them into high-converting GTM plays. Today, Reo.Dev helps GTM teams at DevTool companies go beyond traditional signals and build pipeline rooted in what developers actually do.