Past Champions in a New ICP Company

You can identify developers who were champions of your product at a previous company (customer) and have now joined a new ICP company in your pipeline.

This signal identifies a previous power user or champion who has switched to a new company that matches your ICP. These are your warmest leads—they’ve already seen value in your product and can help shorten sales cycles if re-engaged early. Prioritize these accounts for outreach and reference the past relationship in messaging. Especially useful for multi-threading or reactivating expansion plays in net-new logos.