Ran a setup/init command (e.g., your-cli init, created a config file)

What it Means

They’re starting to configure your tool—typically the first hands-on step after installation.

GTM Implication

Indicates serious hands-on interest. It’s useful for identifying developers who’ve moved beyond curiosity and are actively trying to get the tool running. Prioritize follow-up if others from the org are active too.

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Capture High-Intent Dev Actions with Code Interaction Tracking

Learn how to track when developers run install commands or execute key workflows—powerful signals of real product usage. This guide shows you how to configure command tracking in Reo.Dev, set up filters, and build segments around developer engagement that actually matters.

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Related Playbook Collection

Developer PLG

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Ran a setup/init command (e.g., your-cli init, created a config file)

What it Means

GTM Implication

Find Accounts Interacting with Your Code Commands

Capture High-Intent Dev Actions with Code Interaction Tracking

Identify Accounts with High Purchase Intent on your first party assets like — Docs, Product Trials, Code Interactions, Website Visits

Explore Other Signals

Returned to docs multiple times over a short period

Mentioned Your Tool on Reddit + Engaged in Slack

Connected the tool to another service or environment (e.g., your-cli connect)