What it Means
You can filter accounts based on developers discovering your product and assessing its relevance.
GTM Implication
Accounts in this stage are just starting to engage—they’ve discovered your product but haven’t gone deep yet. This is the moment to build mindshare. Marketing can retarget them with awareness content, DevRel can introduce lightweight onboarding materials, and Sales should hold off on outreach unless other signals show urgency. Think of this as the “educate and observe” phase—perfect for nurturing into deeper stages.
Convert developer-intent signals into revenue


