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Dev Funnel - Exploring Stage

Signal Category

Intel

Subcategory

Dev Funnel

N/A

Signal Strength

Low

Low

Low

Low

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What it Means

You can filter accounts based on developers discovering your product and assessing its relevance.

GTM Implication

Accounts in this stage are just starting to engage—they’ve discovered your product but haven’t gone deep yet. This is the moment to build mindshare. Marketing can retarget them with awareness content, DevRel can introduce lightweight onboarding materials, and Sales should hold off on outreach unless other signals show urgency. Think of this as the “educate and observe” phase—perfect for nurturing into deeper stages.

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This guide breaks down how Reo.Dev uses real developer behavior—from forks to doc views—to place accounts into funnel stages like Exploring, Evaluating, and Deployed. Learn how Sales, Marketing, and DevRel teams can act at the perfect moment to influence decisions and close deals faster.

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Identify Accounts with High Purchase Intent on your first party assets like — Docs, Product Trials, Code Interactions, Website Visits

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Convert developer-intent signals into revenue

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