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Dev Funnel - Exploring Stage

Signal Category
Intel
Subcategory
Dev Funnel
N/A
Signal Strength
Very High signal icon
Low
High signal icon
Low
Medium signal icon
Low
Low signal icon
Low
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What it Means

You can filter accounts based on developers discovering your product and assessing its relevance.

GTM Implication

Accounts in this stage are just starting to engage—they’ve discovered your product but haven’t gone deep yet. This is the moment to build mindshare. Marketing can retarget them with awareness content, DevRel can introduce lightweight onboarding materials, and Sales should hold off on outreach unless other signals show urgency. Think of this as the “educate and observe” phase—perfect for nurturing into deeper stages.

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RELATED PLAYBOOK

Identify ICP Accounts with Active Developer Evaluation

These stages indicate active product engagement and initial signs of adoption, making these accounts strong candidates for outreach.
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RELATED Guide

Decode the Developer Journey with Reo.Dev's Dev Funnel

This guide breaks down how Reo.Dev uses real developer behavior—from forks to doc views—to place accounts into funnel stages like Exploring, Evaluating, and Deployed. Learn how Sales, Marketing, and DevRel teams can act at the perfect moment to influence decisions and close deals faster.
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Related Playbook Collection
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Developer PLG

Identify Accounts with High Purchase Intent on your first party assets like — Docs, Product Trials, Code Interactions, Website Visits

This playbook collection helps you focus on high-potential accounts engaging with your assets, allowing you to segment them based on activity signals, developer behavior, and funnel stages.
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Dev Funnel - Building Stage

Filter accounts based on developers building proof of concepts (POCs) to test out various use cases to validate your product’s effectiveness.
Intel
Dev Funnel
Very High signal icon
High
High signal icon
High
Medium signal icon
High
Low signal icon
High

Viewed or interacted with key pages inside the app (dashboards, workflows, etc.)

They’re navigating to meaningful product areas—likely to evaluate core functionality or fit.
Product Usage
In-App Activity
Very High signal icon
Medium
High signal icon
Medium
Medium signal icon
Medium
Low signal icon
Medium

Copied or exported content from the product (e.g., tokens, config files)

They’re setting something up or trying to run the product—often a clear sign of implementation.
Product Usage
In-App Activity
Very High signal icon
High
High signal icon
High
Medium signal icon
High
Low signal icon
High
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