What it Means
Accounts at this stage have interacted only with your competitors product assets and are not in your CRM yet.
GTM Implication
These accounts are engaging with competitor repos but haven’t touched your product yet. That makes them prime candidates for competitive conquesting. Sales can launch targeted outreach to intercept the account before it commits elsewhere—using competitor-aware messaging and differentiated value props. Marketing can run tailored campaigns showing why teams are switching. This stage is ideal for flipping attention early and positioning your product as a stronger alternative.
Convert developer-intent signals into revenue
