Custom Account Tags

You can filter accounts based on custom tags. Custom tags are used to quickly spot accounts that match the tag criteria.

Custom account tags in Reo.Dev give GTM teams ultimate flexibility in flagging meaningful behavior or account attributes. From "Viewed Pricing Page" to "Engaged with Onboarding Docs," these tags surface micro-signals that often correlate with intent. For example, you could tag accounts that visited your “SOC 2” documentation, then route them to Security-focused messaging. These tags let you operationalize your internal personalization campaign logic directly into targeting and segmentation.