Targeting Recently Joined Developers in ICP Companies

You can find developers who have recently joined an ICP company and are likely exploring new tools.

Newly joined developers often bring fresh tool preferences—and are typically still setting up their workflows. If they’ve used your product before or show early intent signals, it’s the ideal moment to spark interest or reignite a prior evaluation. Even if they’re not a champion yet, new devs are often key stakeholders in vendor selection for infra, tooling, or security processes. Use this signal to get ahead of internal decision loops.