Past Customers in New ICP Accounts

You can identify developers who were customers of your product at a previous org and have now joined a new ICP company in your target list.

This signal uncovers individuals from past customer accounts who’ve joined new ICP-aligned companies. They may not have been your primary champion before—but they’ve seen your product work. It’s a great opportunity to plant the seed with passive familiarity and accelerate first-touch conversations. Pair this with the Dev Funnel stage or activity data to decide when to engage directly and when to warm them up with nurture content.