Hiring seniority

The seniority level of roles a company is hiring for—ICs vs leads vs VPs.

Whether a company is hiring ICs, managers, or senior leaders can tell you a lot about where they are in their team maturity or re-org cycle. If a company is hiring VPs or Directors of Engineering, it could mean they’re going through a strategic shift or preparing for scale—ideal timing to pitch workflow or platform tools. If they’re hiring mostly ICs, your messaging should focus on productivity and ramp-up. Use this signal for account research and prioritization, and to better understand who your champion or buyer might be.