Dev Funnel - Evaluating Stage

You can filter accounts based on developers actively evaluating your product in terms of the features, compatibility, and performance.

These accounts are actively researching your product—comparing it, reading docs, running commands. This is the window for GTM teams to step in with strategic support. Sales can initiate context-aware outreach, DevRel can offer help on proofs of concept, and Marketing can retarget with feature-specific content or use-case case studies. The goal here is to reduce friction and accelerate decision-making before competitors step in.