Developer engaging with both your and competitor GitHub repo

They’re looking at your code and a competitor’s—possibly comparing tradeoffs, integration patterns, or contribution history.

Clear side-by-side evaluation. If a dev is engaging with both your repo and a competitor’s, they’re likely comparing approaches, integration options, or community responsiveness. Ideal time for GTM to step in with tailored messaging, intercept campaigns, or positioning content that highlights key differentiators.