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Dev Funnel - Building Stage

Signal Category
Intel
Subcategory
Dev Funnel
N/A
Signal Strength
Very High signal icon
High
High signal icon
High
Medium signal icon
High
Low signal icon
High
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What it Means

You can filter accounts based on developers building proof of concepts (POCs) to test out various use cases to validate your product’s effectiveness.

GTM Implication

At this stage, developers are hands-on—testing integrations, building prototypes, or running internal trials. This is the highest leverage moment for GTM teams to collaborate. DevRel should offer technical support and documentation resources, while Sales can deepen conversations around implementation needs. If nurtured correctly, this stage often transitions quickly into production deployment and closed deals.

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RELATED PLAYBOOK

Identify ICP Accounts with Active Developer Evaluation

These stages indicate active product engagement and initial signs of adoption, making these accounts strong candidates for outreach.
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RELATED Guide

Decode the Developer Journey with Reo.Dev's Dev Funnel

This guide breaks down how Reo.Dev uses real developer behavior—from forks to doc views—to place accounts into funnel stages like Exploring, Evaluating, and Deployed. Learn how Sales, Marketing, and DevRel teams can act at the perfect moment to influence decisions and close deals faster.
Read Guide
Related Playbook Collection
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Developer PLG

Identify Accounts with High Purchase Intent on your first party assets like — Docs, Product Trials, Code Interactions, Website Visits

This playbook collection helps you focus on high-potential accounts engaging with your assets, allowing you to segment them based on activity signals, developer behavior, and funnel stages.
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Opened Issue

They’re actively using a competitor’s tool and giving feedback or reporting bugs.
GitHub Interactions
Competitor
Very High signal icon
High
High signal icon
High
Medium signal icon
High
Low signal icon
High

Multiple users from same org logging in + CLI activity from same domain

It’s not just one dev—there’s team-wide motion happening.
Product Usage
-
Very High signal icon
Very High
High signal icon
Very High
Medium signal icon
Very High
Low signal icon
Very High

Triggered in-app setup action + Ran a CLI command

They’re working across UI and CLI—often a sign of deeper setup or integration efforts.
Product Usage
-
Very High signal icon
High
High signal icon
High
Medium signal icon
High
Low signal icon
High
Convert developer-intent signals into revenue
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