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Dev Funnel - Building Stage

Signals Header Bg Pattern - Decorative

What it Means

You can filter accounts based on developers building proof of concepts (POCs) to test out various use cases to validate your product’s effectiveness.

GTM Implication

At this stage, developers are hands-on—testing integrations, building prototypes, or running internal trials. This is the highest leverage moment for GTM teams to collaborate. DevRel should offer technical support and documentation resources, while Sales can deepen conversations around implementation needs. If nurtured correctly, this stage often transitions quickly into production deployment and closed deals.

Convert developer-intent signals into revenue
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