What it Means
You can filter buyers based on custom tags. Custom tags are used to surface developers that match the tag criteria.
GTM Implication
Buyer tags are a high-leverage GTM tool—flagging VPs, directors, or product leads showing behavior linked to evaluation or influence. You can tag buyers based on CRM attributes, content engagement, or technical interest (e.g., “Viewed ROI Calculator” or “Requested Demo”). When paired with signals like Dev Funnel or Activity Surge, these tags help Sales and Marketing immediately prioritize outreach to decision-makers with context-aware messaging.
Convert developer-intent signals into revenue
