Developers are not traditional buyers. They avoid sales calls, ignore generic outreach, and prefer to explore solutions on their own terms.
This guide breaks down what a modern GTM process should look like when selling to such a product-savvy audience.
Inside, we explore why old-school lead funnels and siloed GTM teams fall short, and outline a new, collaborative approach designed around developer behavior.
You'll learn how to align product, marketing, DevRel, and sales to move both users and buyers toward conversion—without ever feeling pushy.
If you're building a GTM engine for a developer-first product, this is your blueprint.
