About Syntasso
Syntasso helps platform engineering teams build internal developer platforms that improve speed, safety, and scalability across large engineering organizations. Their primary product, Kratos Enterprise, enables companies to standardize platform capabilities and deliver self-service infrastructure for developers.
World before Reo.Dev
Before Reo.Dev, Syntasso relied heavily on conferences, community engagement, and manual research to identify potential buyers.
The team used a tool to understand which companies were interacting with their open source projects, but the visibility stopped at the company level. When large organizations showed interest, it was difficult to identify the specific developers or platform engineers evaluating the product.
Without knowing who was actually exploring the product, outreach often required guesswork.
“When you're targeting a big bank or a big government organization, you're literally looking for a needle in the haystack. Sometimes you do not know who this person in Singapore looking at your product is” said Daniel Bryant, Head of Product Marketing at Syntasso.
How did Syntasso use Reo.Dev?
Syntasso uses Reo.Dev to identify the developers and platform engineers engaging with their product and website.
Instead of only seeing company-level activity, the team can now understand which individuals are exploring key pages, evaluating the product, or interacting with their technical content.
This data is synced into HubSpot, where the sales team prioritizes accounts and uses the insights as a starting point for deeper research and outreach.
The marketing team also uses Reo.Dev data to build targeted campaigns, including LinkedIn outreach and conference invitations for high-intent accounts.
What outcomes has Syntasso achieved with Reo.Dev?
- Better visibility into the developers evaluating their product
- Ability to identify real buyers inside large enterprise accounts
- More focused outreach based on real product engagement signals
- Stronger collaboration between marketing and sales teams
“The key win for us has been just getting more visibility into specific people that are actually using our product.” said Daniel Bryant, Head of Product Marketing at Syntasso.
“The product is really strong, but the team is even stronger” said Daniel Bryant, Head of Product Marketing at Syntasso.
