What it Means
You can filter accounts based on specific keywords associated with them.
GTM Implication
Custom keywords help enrich firmographic segmentation with thematic context. For instance, if your DevTool is built for LLMOps or Vector Databases, targeting companies with these keywords in their metadata (job descriptions, content, product pages) can uncover niche but high-fit leads. Great for uncovering early movers in emerging categories or validating GTM plays in trend-specific ecosystems.
Convert developer-intent signals into revenue
