What it Means
The primary languages, skills, or frameworks used by developers at an account.
GTM Implication
If your devtool requires users to have specific language or framework experience (e.g., Rust, Next.js, Terraform), then this signal is a qualification checkpoint. It helps you prioritize accounts whose developers already work with technologies that align with your product. For instance, Vercel is highly relevant for teams using React or Next.js, and Kubernetes-related tooling is best targeted at teams already working with Go or YAML. Use this signal to tighten targeting and personalize messaging based on developer context.
Convert developer-intent signals into revenue
