[March Product Update] Webhooks integration & buyer contact enhancements

This month, we’ve rolled out two key updates:

• Enhancements to our Buyer Contact feature — helping you identify decision-makers more efficiently
• Webhooks integration - so you can seamlessly send Reo.Dev data to other tools and automate your workflows.

Keep reading for the details—plus a sneak peek at what’s coming next! 🚀

Revamped buyer contact tab:

You’ve got developer teams evaluating your product. You’ve got champions backing you. But here’s the catch—they’re not always the ones making a final Go/No-Go Decision.

Bringing decision-makers into the conversation at exactly the right time is the difference between closing a deal and losing it.

That’s where Buyer Contact comes in. It shows you active decision-makers, their emails and LinkedIn profile - so you can reach out at the right time.

And in our latest release - we’ve made it even easier to find relevant buyers.

Here’s a quick run-down of what’s new:

🔹 Pre-built persona templates -  Use our pre-built persona templates - US Technology Buyers, DevOps Buyers, AI/ML Buyers, Cyber Security Buyers to quickly find relevant buyers ****or create your custom persona to instantly identify decision-makers.

🔹 Default persona setting - You can now set a persona as your default persona, so every time you open the prospects tab, you’ll see your most relevant buyers first, filtered by your persona.

🔹 Cleaner, faster search – We’ve made significant improvements to the UI to make it easier for you to to narrow down on buyers.

Webhooks Integration:

With Webhooks Integration, you can send account, developer, and activity data to your other apps in real time—helping you automate sales and marketing workflows with zero friction.

With Webhooks, you can:

• Get instant Slack alerts when high-intent accounts or developers enter a segment.
• Automatically add new leads to dynamic email sequences tools
• Automatically sync new accounts with CRM systems like Salesforce, HubSpot, or Pipedrive.
• Enrich advertising audiences by syncing accounts to Google Ads, LinkedIn Ads or any other platform.
• Push activity information from Reo.dev into your CRM, to trigger contextual workflows.

👉🏻 Here’s a complete guide on setting up webhooks.

Playbooks of the month:

This month, we’re diving into the archives to spotlight playbooks to find accounts that are actively evaluating your competitors. These proven strategies will help you prioritize accounts more effectively and sharpen your GTM motion.

• Identify Developers Opening Issues & Comments on Your Competitor GitHub Repositories - Spot developers engaging directly with your competitors and get ahead of emerging evaluation cycles

• Find Accounts with Multiple Developers Evaluating Your Competitor GitHub Repos - Stack-ranked visibility into accounts where group-level evaluation is already underway

You can checkout the entire competitive intel playbook collection here to discover more opportunities.

What do you think of these updates? Ready to see them in action? Let’s chat!

‍We’d love to show you how these new features can streamline your GTM strategy and drive better results.