[Dec Product Updates] How we sharpened buyer targeting and enhanced automation and integrations

By
Achintya Gupta
and
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Product Release
10
min read

2024 has been a monumental year for Reo.Dev as we’ve significantly expanded our product capabilities. From introducing Sharper Buyer Targeting through an AI-powered developer funnel to advanced segmentation, seamless automation via Zapier and Apollo.io, and deeper intent signals—including social listening through Slack, Reddit, and LinkedIn—we’ve made it easier than ever to unlock growth opportunities.

In December, we turned up the heat with our most significant release yet!

With features like Buyer Contacts, Bulk Email Campaigns, Email Sequences, and Powerful Integrations, you can now uncover and act on developer intelligence—all within a single platform.

Bonus Treat: We’re thrilled to introduce the Reo.Dev Playbook Hub! Boost your sales pipeline and revenue 2x with these proven playbook collections.

Let’s dive in!

Buyer contact

Discover the contact details of potential buyers or decision-makers in accounts where developers from those accounts have engaged with your product assets. Need to expand your search? Refine your results using filters for location, seniority, job function, and designation to identify even more relevant prospects.

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Email sequence

Prospect more efficiently and through a single platform with our Apollo.io integration. Once you find the relevant buyer,  automatically add the buying committee members into Apollo.io sequences right from Reo.Dev.

Notes

Enhance collaboration with Notes by adding valuable context when sharing segments with teammates. For instance, if developers from a specific territory are visiting your pricing page, you can share a segment with a note like: "Users from your territory are visiting our pricing page. This is a strong intent signal—consider reaching out to them."

You can also add notes to an account or developer profile to document why it stood out, ensuring critical details are easily accessible and actionable.

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Developer Location

Know the top location where developer activities are occurring within an account, enabling you to connect with the right decision-makers whose team might be evaluating your product. Use state-level filtering within a country to refine your search for the ideal buyer.

RB2B Integration

Developers often anonymously visit website to check out your technical docs, pricing pages, or other website assets. With Reo.Dev's integration with RB2B, we can triangulate page visits in our system with the page visit alert sent by RB2B to uncover the buying journeys of the Developers such as repeat visits, which pages they visited, which code commands they executed and when they logged in etc.

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Bulk email campaign

Spot an interesting group of developers in a segment? With Reo.Dev's Campaign feature, you can seamlessly create and launch bulk email campaigns directly from the platform. Easily enroll these developers, measure campaign performance, and optimize your outreach efforts—all in one place.

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Advanced segmentation

This feature offers flexible and detailed segmentation, enabling you to create complex audience groups with ease. It supports multiple filter groups with AND/OR logic and provides granular control over individual filters and nested conditions, making it ideal for intricate, multi-level use cases.

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Introducing Reo.Dev Playbooks Library

25+ actionable playbooks across 5 collections designed to help DevTool GTM teams like yours win more deals by targeting high-intent accounts and engaging developers where they’re active.

Each Playbook Collection is tailored for different motions:

  • OSS: Pinpoint accounts evaluating your GitHub repos.
  • Developer PLG: Identify high-purchase intent on first-party assets like Docs, Trials, Code interactions, Telemetry API, Website and more.
  • Competitive Intel: Track accounts engaging with your competitors.
  • Developer ABM: Find purchase-ready accounts from your custom CSV lists.
  • Developer Communities: Spot developer activity in Slack, LinkedIn & open communities.

The Result?

You’ll uncover high-fit leads, engage them with precision, and close deals faster — all while simplifying your prospecting process.

Access the Playbooks Library Now

Where Reo.Dev plans to go in 2025

As we look ahead, 2025 promises to be a transformative year for Reo.Dev. With Email Campaigns, LinkedIn Outreach Automation, and LinkedIn Ads Audience targeting, your campaigns will reach the right buyers.

Expect deeper intel into product usage and a stronger, more visible developer funnel to supercharge your GTM. AI will take center stage, helping you uncover new insights and automate critical workflows.

We’re also expanding our intel sources, bringing you data on job changes, technographics, and job postings, alongside enhanced lead scoring to prioritize the right opportunities.

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Get in touch
Target your campaigns on High Intent Accounts
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