Engaging Old Buyers in New ICP Accounts

You can identify previous buyers from customer accounts or past deals who have moved to an ICP company.

When past buyers (e.g., a former VP Eng or Staff Engineer) land at new companies, it’s a powerful shortcut to building trust and accelerating pipeline. These buyers are familiar with your tool’s value prop and may bring it into their new org as a trusted solution. Combine this signal with Customer Fit Score and current developer activity to prioritize accounts that are both high-fit and influence-ready.