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Engaging Old Buyers in New ICP Accounts

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What it Means

You can identify previous buyers from customer accounts or past deals who have moved to an ICP company.

GTM Implication

When past buyers (e.g., a former VP Eng or Staff Engineer) land at new companies, it’s a powerful shortcut to building trust and accelerating pipeline. These buyers are familiar with your tool’s value prop and may bring it into their new org as a trusted solution. Combine this signal with Customer Fit Score and current developer activity to prioritize accounts that are both high-fit and influence-ready.

Convert developer-intent signals into revenue
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