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Dev Funnel - Deployment Stage

Signal Category
Intel
Subcategory
Dev Funnel
N/A
Signal Strength
Very High signal icon
Very High
High signal icon
Very High
Medium signal icon
Very High
Low signal icon
Very High
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What it Means

You can filter accounts where developers have integrated your product into their production systems.

GTM Implication

Accounts in this stage are actively integrating your product into live environments. This is the point where Sales should shift toward finalizing contracts or upselling usage-based plans. Marketing can support with ROI-focused case studies or customer success content. DevRel should keep an eye on usage health and surface expansion opportunities. It’s also the perfect moment to identify internal champions who can drive further adoption across teams.

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RELATED PLAYBOOK

Identify ICP Accounts with Active Developer Evaluation

These stages indicate active product engagement and initial signs of adoption, making these accounts strong candidates for outreach.
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RELATED Guide

Decode the Developer Journey with Reo.Dev's Dev Funnel

This guide breaks down how Reo.Dev uses real developer behavior—from forks to doc views—to place accounts into funnel stages like Exploring, Evaluating, and Deployed. Learn how Sales, Marketing, and DevRel teams can act at the perfect moment to influence decisions and close deals faster.
Read Guide
Related Playbook Collection
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Developer PLG

Identify Accounts with High Purchase Intent on your first party assets like — Docs, Product Trials, Code Interactions, Website Visits

This playbook collection helps you focus on high-potential accounts engaging with your assets, allowing you to segment them based on activity signals, developer behavior, and funnel stages.
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Explore Other Signals

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Engaging Old Buyers in New ICP Accounts

Identify previous buyers from customer accounts or past deals who have moved to an ICP company.
Intel
Job Changes
Very High signal icon
High
High signal icon
High
Medium signal icon
High
Low signal icon
High

Triggered a custom success metric (defined by your team—e.g., “first alert created”)

They’ve hit a product milestone that reflects value—this usually indicates real adoption behavior.
Product Usage
In-App Activity
Very High signal icon
Very High
High signal icon
Very High
Medium signal icon
Very High
Low signal icon
Very High

Mentioned Your Tool on Reddit + Engaged in Slack

They’re active across public and private surfaces. Suggests deeper interest or traction.
Community
-
Very High signal icon
High
High signal icon
High
Medium signal icon
High
Low signal icon
High
Convert developer-intent signals into revenue
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