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Dev Funnel - Deployment Stage

Signal Category

Intel

Subcategory

Dev Funnel

N/A

Signal Strength

Very High

Very High

Very High

Very High

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What it Means

You can filter accounts where developers have integrated your product into their production systems.

GTM Implication

Accounts in this stage are actively integrating your product into live environments. This is the point where Sales should shift toward finalizing contracts or upselling usage-based plans. Marketing can support with ROI-focused case studies or customer success content. DevRel should keep an eye on usage health and surface expansion opportunities. It’s also the perfect moment to identify internal champions who can drive further adoption across teams.

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Decode the Developer Journey with Reo.Dev's Dev Funnel

This guide breaks down how Reo.Dev uses real developer behavior—from forks to doc views—to place accounts into funnel stages like Exploring, Evaluating, and Deployed. Learn how Sales, Marketing, and DevRel teams can act at the perfect moment to influence decisions and close deals faster.

Related Playbook Collection

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Identify Accounts with High Purchase Intent on your first party assets like — Docs, Product Trials, Code Interactions, Website Visits

This playbook collection helps you focus on high-potential accounts engaging with your assets, allowing you to segment them based on activity signals, developer behavior, and funnel stages.

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Convert developer-intent signals into revenue

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