Customer

Accounts at this stage are marked as customers in your CRM.

Once an account becomes a customer, the GTM motion shifts to adoption, expansion, and retention. Reo.Dev helps CS and Success teams track product engagement—who’s using the product, what features are sticky, and where usage is dropping. This signal lets you proactively manage renewals, spot upsell moments (e.g., new developers adopting the product), or identify internal champions who can refer or expand usage across business units. Pair this with developer activity for powerful post-sale plays.