Developer activities are scattered across multiple sources, sandboxes, free trial versions, tech documentation, GitHub, package managers.
How do you then pinpoint which developer is just exploring vs evaluating? Where should you focus your GTM efforts
In the first episode, Achintya Gupta, Co-founder of Reo.Dev talks about how you can identify and bucket developer signals that separate opportunity from hobbyists while selling to developers.
[00:00.12]
I'm Achintya. I'm a Co-founder at Reo.Dev.
[00:12.24]
The biggest challenge developer focus companies face today is that they have a lot of activities of developers around their product ecosystem, but it is challenging to know which ones amongst them have actually a sales opportunity and which are the ones where a developer would just might be experimenting. If you see a lot of these activities of developers, somebody who is just experimenting versus somebody who is serious, a lot of it might appear similar. And that's where Reo.Dev helps.
[00:37.10]
Reo.Dev helps you discover the accounts where there is genuine developer activity. What we do is we look at intent signals across various ecosystems where developers are active. We look at who is installing your package managers, who is active on your slack community, your GitHub, who is active on your competitive or complementary repos, your documentation, your product, and a lot of such ecosystems, and then help you understand what are the hottest accounts where developers are active. The next thing we do is we go a step further and help you understand that amongst all these accounts, these are the ones where there's the hottest developer activity.
[01:14.29]
Where there's an opportunity right now and we look at close to 200-250 patterns of developers, activities, recensies, number of developers, and many more to help you come to that conclusion that these are the set of accounts that you should be focusing on right now. The third thing the product does, it helps you track the activities of developers in these accounts and helps you get a visibility of what's happening there right now. That's how you learn from the product, which are the hottest accounts, and where is that? There is a sales opportunity right now.
Achintya is the Founder and CEO of Reo.Dev, a revenue intelligence platform purpose-built to solve go-to-market challenges for developer-first companies. The idea for Reo.Dev was born from his own experience as the Chief Revenue Officer at Phyllo, where he wrestled firsthand with the complexities of selling to developers. What started as a personal pain point turned into a mission: to uncover intent signals hidden in developer activity and turn them into high-converting GTM plays. Today, Reo.Dev helps GTM teams at DevTool companies go beyond traditional signals and build pipeline rooted in what developers actually do.
